Fujifilm
Fujifilm’s GFX100RF Fragment Edition Is a Design Lover’s Dream
Discover Fujifilm’s GFX100RF Fragment Edition, a limited Japanese release blending 102MP medium-format power with minimalist fragment design style.
Fujifilm Brings Its Iconic Film Simulations to Video
Fujifilm releases new 3D LUTs that bring its iconic film simulations to F-Log2 and F-Log2C video, giving filmmakers richer color and easier cinematic grading.
Print Mario and Nintendo Switch Screenshots as Real “Action Shots”
Imagine this: you just nailed a perfect jump in Super Mario, captured the moment, and now you want a keepsake. Enter the Fujifilm instax mini…
Fujifilm’s Film Camera Mode vs. 35mm Film: One Lies Beautifully, the Other Costs More
If you’ve ever wanted the vibe of a 35mm film camera without the wallet-draining heartbreak of buying film, developing it, scanning it, crying, and repeating—it’s…
You’ll Never Believe What Happens When You Hit ‘2-in-1’ on the Fujifilm X half
So you own the retro-chic dynamo that is the Fujifilm X half, equipped it with accessories, and now you’re ready to make it do more…
Little Fujifilm X-T30 III Packs So Much Tech You’ll Forget Your Smartphone Exists!
Fujifilm has just dropped the X-T30 III. Priced at $999, this is a mirrorless wonder that wants to prove you don’t need a huge body…
This One Fuji Trick Will Make Your Photos Look Like They Were Shot by a Time-Traveling Hipster
If you’ve got a Fujifilm camera and you’re not using its film simulations, congratulations—you’re leaving about 75% of your camera’s charm untapped. Fujifilm’s film sims…
No Camera, No Darkroom, No Problem – Make Instant Photograms
László Moholy-Nagy was a maestro at making photograms. In its simplest terms, a photogram is a photograph that is made without a camera. Typically, this…
Fujifilm GFX ETERNA 55 Cinema Camera Redefines Large-Format Filmmaking
Fujifilm has entered the high-end cinema market with the GFX ETERNA 55, a large-format camera that combines a 102MP sensor, versatile 8K recording formats, and Fujifilm’s signature color science.
Tweak Instax Film for Better Prints
Among all of the Fujifilm instax™ film multicolored frame packs there is a little used emulsion that can add impact to your imagery. The Monochrome…








































