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Fujifilm apologises for colour negative and slide 35mm film shortage – and it may not end soon

Nov 24, 2022 by John Aldred Add Comment
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Fujifilm has posted a notification on its website apologising for the lack of availability of its 35mm colour negative and reversal (slide) film. They expect that things will be pretty tight for a while due to the availability of raw materials. Fuji cites some specific films in its apology and says they’re currently taking measures to help “ensure a stable supply of products” as quickly as they can.

The cynic in me wants to say that this is a prelude to discontinuation. Fuji has a habit of doing that, even when there aren’t global shortages of raw materials. Something becomes difficult to get and then they just decide “well, the market’s too small anyway” and then just discontinue the product. I hope this isn’t how it turns out, but this is Fuji we’re talking about.

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Fujifilm XF 30mm f/2.8 R LM WR macro lens is officially out

Nov 3, 2022 by Dunja Djudjic Add Comment
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After some specs leaked, it comes as no surprise: the Fujifilm XF 30mm f/2.8 R LM WR macro lens has now been officially announced. Okay, we did know some facts about the lens, but the leaked specs didn’t tell us everything. So, let’s see more details about the lens and what it has to offer.

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Fujifilm’s X-T5 features the 40MP sensor from the X-H2, with 6.2K video and 1/180,000th of a second shutter speeds

Nov 2, 2022 by John Aldred Add Comment
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Well, it’s definitely a gear announcement day today. After the Canon EOS R6 Mark II and DJI Mavic 3 Classic, now it’s Fuji’s turn with the new Fujifilm X-T5. Building on the success of its two-year-old X-T4 predecessor, the Fuji X-T5 now brings with it the brand new and much higher resolution 40.2-megapixel X-Trans BSI CMOS sensor found in the X-2H. It’s also the first Fuji camera to feature the new Pixel Shift Multi-Shot mode for 160MP stills.

The ISO range is quite similar over the X-T4, but the minimum base and expanded ISOs do go slightly lower, allowing for longer exposures. It sees 6.2K 30p 10-Bit 4:2:2 video, 4K 120fps video with no crop, and 1080p down to 240fps. As well as sharing the X-H2’s sensor, it also shares its autofocus system, with 3.3 million PDAF points and AI tracking for animals, birds, cars, bikes, planes and trains.

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Complete Fuji X-T5 specs and XF 30mm f/2.8 R LM WR info leaks ahead of official announcement

Nov 1, 2022 by John Aldred Add Comment
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It’s always difficult to tell whether information on Fujifilm cameras is actually a leak or a… “leak”. Fuji’s always had a bit of a playful relationship with leaks, even parodying them to market the Fuji GFX 100S. But as always seem to happen when Fuji (or just about any manufacturer) is getting ready to announce a new camera, the leaks inevitably come.

We’ve already had a little info on the Fujifilm X-T5 as well as mention of an upcoming XF 30mm f/2.8 R LM WR lens to be announced on the same day, but now we have pretty much the entire spec sheet, along with a few specs on the new lens.

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Fujifilm X-T5 announcement expected on November 2nd – 160-megapixel pixel shift photos and 6K video

Oct 31, 2022 by John Aldred 2 Comments
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It looks like Fuji fans won’t have long to wait for a replacement for their two-and-a-half-year-old X-T4. It looks like they’re going to be announcing the X-T5 on November 2nd if the rumours are correct. And it looks like most of the specs have leaked out already, too. According to several posts on Fuji Rumors, the new X-T5 will cost around $1,699 and contain the same 40-megapixel sensor of the Fujifilm X-H2.

It looks like the new Fujifilm X-T5 will be officially announced on November 2nd, as Fujifilm has scheduled a live X Summit Tokyo 2022 event for that date on YouTube. November 2nd at 1pm GMT (8am Eastern and 5am Pacific, for those in the US). While no official specs have been released yet – or even mention of an X-T5 – there have obviously been rumours.

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AstrHori announces a low-budget $289 wide angle 40mm f/5.6 manual focus lens for Fuji GFX

Oct 14, 2022 by John Aldred Add Comment
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When one buys into a medium format system, even the relatively inexpensive ones like Fuji’s GFX series, one knows that it’s going to be an expensive ride. It’s not much of a surprise. Even though the bodies are a similar size to a high-end DSLR, they contain much larger (and more expensive) sensors, and the lenses need bigger and heavier glass than lenses designed for full-frame systems.

AstrHori, though, has announced a new low-budget option for Fuji GFX shooters who want something on the wide end and don’t want to pay a fortune for it. Today, they’ve announced the new AstrHori 40mm f/5.6 manual focus lens for Fuji GFX, which offers a field of view equivalent to around 31mm on full-frame. As well as being light on price, it’s also light on weight, coming in at only 333g.

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September is Fuji month, with two X Summit and Fujikina events in New York City

Aug 11, 2022 by John Aldred Add Comment
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Fujifilm is holding not one but two events in New York City this September. The first is the X Summit event on September 8th, where they’re expected to launch a new camera. Two days later, on September 10th, they’re hosting a free Fujikina “interactive festival” event for anybody interested in photography to come and celebrate the 10th anniversary of Fuji’s X-Mount system.

The X Summit event is likely to be the announcement of the long-awaited Fujifilm X-H2 mirrorless camera with the company’s shiny new 40-megapixel 5HR X-Trans CMOS sensor. We may also see some new lens announcements, too – or at least an update. It’s likely that if the Fuji X-H2 is announced during the X Summit event, they’ll have at least one or two on display during the Fujikina event a couple of days later.

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Fujifilm X-H2S: Detailed first impressions

Jul 14, 2022 by Michael Sladek Add Comment
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The Fujifilm X-H2S has many new and vastly improved features and capabilities, all in a package that’s different than the X-T lineup of cameras with traditional control dials. I’ve had a few days with my Fujifilm X-H2S and here’s my experience with their new flagship APS-C camera.

Each decision to upgrade or purchase a camera is very personal, and each person has their own priorities for deciding when the time is right to upgrade or purchase. I’d like to share my thoughts and journey that led me to decide to upgrade my Fujifilm X-T3 to the new X-H2S.

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My first impressions of the Fujifilm 50mm f/2

Jun 29, 2022 by Jamie Chance 1 Comment
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Following my recent controversial dilemma on the future of my Fujifilm 56mm f/1.2, I was lucky enough to have the opportunity to test out both the 50mm f/2 and the 90mm f/2 thanks to the lovely people over at Fujifilm. For those that haven’t read the post about the 56mm f/1.2 (it’s here if you want a read), I was genuinely tempted to trade it in for something that was a little more travel friendly eg the 50mm f/2. I was also tempted by the 90mm f/2 to replace the excellent portrait abilities.

For this post however we’ll concentrate on the 50mm f/2 and my short two weeks with it. Unfortunately, we got off on the back foot as I’d just had two weddings booked in this year and I absolutely love the 56mm f/1.2 for weddings; that was nearly my decision made already but let’s give the little lens a chance.

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Fuji adds three new 8mm f/3.5, f/2.8 30mm macro and 56mm f/1.2 X mount lenses to its roadmap

Jun 1, 2022 by John Aldred 1 Comment
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Well, it seems to be a moment for lenses, huh? After Fuji’s two new lenses with the Fuji X-H2S announcement, Sigma’s new lens and Sony’s three new APS-C lenses, Fuji’s added three more to the X mount lens roadmap. The three new lenses are the Fujifilm XF 56mm f/1.2, the XF 30mm f/2.8 R Macro and the XF 8mm f/3.5. All three of them sound like they’ll potentially be a lot of fun to play with.

Fujifilm says that they’ve been expanding the lineup of XF lenses to “broaden the appeal of premium image quality and advanced mobility made possible by the X Mount system”. This basically means that they know they’re lacking in a couple of areas and now they’re trying to make up for it. Of course, that’s not a bad thing. The more the merrier, I say, when it comes to lenses!

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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