Nikon’s Latest “I Am Generation” Campaign features Same-Sex, African American Dads

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

I wish we lived in a world where is will not be news. But I think Nikon is doing the right and brave things by releasing this video as part of their I Am Generation Image campaign.

The movie features Kordale and Kaleb who went viral last year when showing them doing their daughters’ hair. It went viral in a good way but also in a bad way as homophobia raised its ugly head.

Kordale and Kaleb told huffpost that the photo and now the Nikon campaign changed their lives:

With our picture going viral and now this video of our life, we feel that our life has changed to the extent of how people may view us. We feel that there are a lot of people looking at us as an example within the LGBTQ community — which is an awesome thing. Being homosexual is not as taboo as it once was and it has become more acceptable in today’s time

Nikon’s I Am Generation Image is a project where Nikon send a D750 along with pro lenses and accessorizes traveling from one interesting story to another. So far the camera case has traveled to: a comedy due – Girls with Brown Hair (Becky Chicoine and Sam Reece); urban cyclist (Darren Jefferies); an advocate for the homeless (Rikki Mendias); tiny house homesteaders (The Berzins); a vegan chef (Mary Mattern) and of course Kordale and Kaleb:

We sent one Nikon D750 on a road trip through a generation. The purpose of this journey? To give seven people with something to say a better camera to say it with, and to show the incredible range of expression a single Nikon DSLR is capable of capturing. Look inside the case to see the camera, the NIKKOR lenses, and other essential gear they used to make their mark

[Kordale & Kaleb via huffingtonpostshutterbug]


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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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2 responses to “Nikon’s Latest “I Am Generation” Campaign features Same-Sex, African American Dads”

  1. ajfudge Avatar
    ajfudge

    My question is: why just now? Annie Leibovitz and Susan Sontag had a long and loving relationship. But it’s better late than never. Very good of Nikon for being open-minded. :)

    On a snarky note, I do hope those people who received the camera know how to operate the D750 sans the Auto mode hehe.

  2. Kurt Langer Avatar

    Thats the first Nikon ad I actually think is cool. Cant believe they actually did it. And for me very original. They are hitting a large demographic spot on. I.e. not gays but everyone who wants to document their kids with a better quality image than a phone.