Nikon’s KeyMission360 beaten out by a $199 iPhone addon

Nov 26, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Nikon’s KeyMission360 beaten out by a $199 iPhone addon

Nov 26, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

Share on:

keymission_review

Nikon’s KeyMission 360 camera landed with a fair bit of hype when it was first announced in January. A real camera manufacturer was getting into the 360° market. A company with a hundred years of photographic history. Then after delays in release due to earthquakes, the KeyMission 360 was re-announced, along with two more 80° and 170° cameras.

I got to see the KeyMission 360 in person twice this year, at The Photography Show in March, and at Photokina a couple of months ago, but they wouldn’t let us get our hands on them to try them out for ourselves. With all three cameras now out in the wild, the reviews are starting to come in. After watching this video review from iPhonedo, it’s not looking great for Nikon.

YouTube video

After watching the complete video, I have to say I’m more than a little disappointed. As was iPhonedo, obviously, given that he returned it to the retailer after giving it a thorough workout.

I’ve been in the market for a 360 camera for a while, and this one was definitely on my Christmas list. Now, not so much. Despite shooting 4K, the quality just simply isn’t there. It’s certainly it’s not up to the quality we’ve come to expect from a company like Nikon. The mobile app to control it, however, is pretty much exactly what we’ve come to expect from Nikon.

Most shocking was that it was beaten out by a $199 iPhone addon that only shoots 1440p. Even upscaled to 4K, the difference between the two when it came to sharpness was noticeable, and the colours far more realistic (although the Insta does seem to tend to overexpose quite a bit). And if you want electronic image stabilisation with the KeyMission 360, you’re not going to get it if you’re shooting 4K, degrading the footage even further.

YouTube video

Ultimately, it looks like a pretty average effort on Nikon’s part. But, this is the first camera of its type for Nikon. So, hopefully they’ll learn from it, quickly, and fix the issues when they release a Mark II. Either that, or they’ll give up on this style of camera completely, and finally give us a decent mirrorless.

The KeyMission 360 is available now for $499 with the accessory pack being a further $146.95. For almost $650, I expected a whole lot more than this. How about you?

Have you bought a KeyMission 360? Are your results the same as those found by iPhonedo? Has seeing this now scrubbed the KeyMission 360 off your list? Did you get another 360 camera instead? Which did you get? and why? Let us know in the comments.

 

 

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

11 responses to “Nikon’s KeyMission360 beaten out by a $199 iPhone addon”

  1. Patrick Dobeson Avatar
    Patrick Dobeson

    199$ iPhone addon + 799$ iPhone itself = Nah…

    1. Kaouthia Avatar
      Kaouthia

      My iPhone was free with a contract I would’ve had to pay for with any other phone.

      It also lets me do more than the KeyMission 360. :)

      1. howardbamber Avatar
        howardbamber

        No phone is free. You pay a very high premium. In Europe I buy upfront and as a result for £20a month get unlimited 4g data calls and texts.
        As for the camera I have learnt the hard way, 1,never buy the first new type of product by a company. You are paying for the pleasure of testing their technology. 2,never buy the first batch of a new camera, phone etc. History speaks for itself on that…

        1. Kaouthia Avatar
          Kaouthia

          Ahh, you must be with Giff Gaff. I probably would’ve gone with them, too if they weren’t using O2’s network. Anyway, when you knock that off what I’m paying, my iPhone works out to be £240 over the two year contract. Not really that high a premium.

          You’re right though, it’s a valuable lesson that everybody should learn. Don’t be an early adopter unless you want to set yourself up for disappointment. I really hoped Nikon would bring a winner with this one, though.

    2. אבא שי ממליץ Avatar
      אבא שי ממליץ

      absolutely correct couldnt agree more :D

    3. pincherio Avatar
      pincherio

      But the video poster did mention that the camera could work on its own. No need to use it with a phone, just like any other action cam. The biggest issue would be figuring out a mount for it.

    4. David H Dennis Avatar
      David H Dennis

      I think a very large percentage of us use iPhones for a really wide variety of uses, making them excellent value even for the money.

      I visited a couple of stores looking for a cheap RC toy to surprise a friend with (shhhhh …) and noticed that almost every one of them was controlled with an iPhone. Would you want to give your 5 year old (the end user) access to your phone? He’d throw it across the room and that would be the end …

      In any event, according to Thom Hogan’s review, the KeyMission 360 is entirely dependent on an iPhone for control, so even by spending $300 more you’re still effectively getting an add-on. And the display on the iPhone does not work when it is filming! That’s inexcusably bad in my opinion.

  2. Jordan Stanhope Dean Avatar
    Jordan Stanhope Dean

    Carl Hare ???

  3. strayfoto Avatar
    strayfoto

    I jumped on the KeyMission 360… I’m pretty “meh” about it so far. Especially, as pointed out, considering the price and the awful app.

    My first attempt at video with it: https://www.youtube.com/watch?v=GgGxtFqv32k

    and my review and thoughts…

    https://www.youtube.com/watch?v=Qs7eMW3O3xc

    I’m still not sure I’ll keep it.

  4. Bryan Whitney Avatar
    Bryan Whitney

    I returned mine after comparing it to my Samsung gear 360. The Nikon Keymission is a disaster as the software is so poor as to be nearly unusable. It disconnects all the time, exposure comp is 4 menu items deep and on and on. The Samsung Gear 360 is way ahead in terms of user friendliness (you can see a live preview of video unlike the Nikon, and the software is much better though out (live preview of exposure comp). Both cameras about equal in resolution and sharpness (both on the low side but they are also relatively cheap consumer items.

  5. rutenrudi Avatar
    rutenrudi

    Where is this “beaten”? And where the more realistic colours, the Insta looks awful? All I see is even less dynamic range, worse stitching (while Nikons is already bad), and more issues with lensflares which is a horrific issue for two-lens-systems.

    That said, bot look mediocre at best.