Hasselblad’s new medium format mirrorless X1D camera leaked
Jun 21, 2016
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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After showing us a few teaser images, and ahead of tomorrow’s announcement of what is expected to be a new medium format mirrorless camera from Hasselblad, images and info have been leaked.
It seems every time a new camera is about to be released, somebody somewhere always slips up and lets content out online before they’re supposed to, although it’s rarely the manufacturer themselves.
Photography reatiler K&M Camera in New York let this one slip through, which would confirm that it is indeed the world’s first mirrorless medium format camera, with a price tag of $8995. This price, while still not all that expensive, is significantly lower than many were guessing.
They also spilled the beans about a couple of new lenses to be released along with the X1D, but beyond the focal length, aperture and price, there’s no solid specs or info.
Hasselblad themselves also leaked a little bit of info on this camera, including its name and a few sample photos. After discovering the name of the new camera, and googling, this result came up for me.
Clicking the link takes you to the expected error page, but by the magic of Google cache, we can see what was temporarily live for all the world to see.
Interestingly, all of the sample images shown were a square format, which seems odd given the shape of the camera’s sensor in the photos leaked by K&M. I assumed they were simply showing square for the thumbnail previews, but actually clicking on them to bring up a larger image also presented square results.
I’m sure Hasselblad still has one or two bits of news up their sleeves for tomorrow that aren’t affected by this getting out, and I look forward to tuning in and seeing the official presentation.
It’s highly unlikely I’ll ever be adding one of these into my own camera bag, but the price does seem rather good for what it appears to be. I can see it being very attractive for medium format landscape shooters looking for a more lightweight option for trekking around the wilderness.
Has this got you more excited for tomorrow’s announcement? Or will you probably skip it now? Let us know in the comments.
[via Mirrorless Rumors]
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John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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3 responses to “Hasselblad’s new medium format mirrorless X1D camera leaked”
looks good
Great blog post nice to see that digital technology is evolving to deliver new and exciting products for us. I will definitely check out this new mirriorless camera when the price comes down and it becomes more affordable for me. Thanks for taking the time to talk about this because it was incredibly helpful.
Dave, http://www.DigitalCameraHQStore.com
To be fair – medium format mirrorless is rather good idea.
The advantages of mirror are dedicated phase detection focus points, no viewfinder lag and battery life. First two points are irrelevant, because medium format cameras don’t have top of the line focusing systems in a first place, because noone use them for sports and action. And third point, the battery life, isn’t very big problem, because for photographers who use medium format, size and weight isn’t priority, so carrying a few spare batteries isn’t much of a problem.