Canon’s new Video Creator Kits cost more than buying the components separately

Jun 22, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Canon’s new Video Creator Kits cost more than buying the components separately

Jun 22, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Canon USA have announced an update to their Video Creator Kits offerings with two new kits containing their newest cameras, including the EOS 80D DSLR, and the EOS M3 mirrorless.

The kits are designed to be an all-in-one solution for independent YouTube content creators who don’t want to have to figure out everything they need to get up and running quickly.

These new kits join the existing packages based around the Rebel T5i (EOS 700D), Rebel T6i (EOS 750D) and EOS 70D DSLR bodies.

The new EOS 80D Video Creator Kit is quite a nice compact set of components, and isn’t a bad start at all if you want to get up and running quickly with minimal fuss.

All you’d need to add is a tripod and you’re good to go, although with a price of $2049 it seems that you’re far better off shopping around and buying everything separately.

The second addition to the lineup is the EOS M3 Video Creator Kit, based around Canon’s EOS M3 mirrorless camera.

The price on this kit is a little more bearable, at $899.99, and ideally suited to beginners who don’t need all the fancy benefits DSLRs can provide.  Again, though, I can’t help but feel you can get a much better deal on this lot buying separately.

In fact, a quick scan of Amazon shows that the EOS M3 with 18-55 Kit, Rode VideoMic Go, and SanDisk Extreme Pro 32GB SDHC card totals up to only $746, over $150 less than buying the EOS M3 Video Creator Kit.

Doing the same with the EOS 80D, 18-135mm, PZ-E1, Rode mic and 32GB SDHC comes up as $1780.48, a saving of almost $270.

Assuming the prices are right, and the Amazon listings aren’t grey imports or something similarly iffy, then I just don’t get it.  Normally buying a bundle costs you less money, not more.

I suppose, however, to those who aren’t photographers, and simply want something to set up and go, the extra $150-270 is worth the cost of not having to actually spend five minutes researching what you’re spending your money on.

The two new kits will be showcased during VidCon 2016 at the Anaheim Convention Center, in California, June 23-25th.

As mentioned above, the EOS 80D and EOS M3 Video Creator Kits will cost $2049 and $899.99, respectively (unless you’re smart).  The 80D kit is expected to ship in August 2016, with the M3 kit coming out any time now (official date is “late June 2016” and we’re already there).

I don’t get it.  I really don’t.  How can they put together a bundle with a price tag higher than buying separately?  Are people really that willing to throw away good money to save themselves five minutes on Google or Amazon?  What are your thoughts?  Let us know in the comments.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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3 responses to “Canon’s new Video Creator Kits cost more than buying the components separately”

  1. Ralph Hightower Avatar
    Ralph Hightower

    Early one morning in December 2013, I wandered into where my computer desktop was located. My wife asked “What do you think about this deal?” “You’re buying me a Canon 5D Mk III?” She answered “Yes”. I said “Go for it! But let me check B&H”. The 5D package on Amazon was $4000. I found a similar package with the same EF 24-105 f4L lens on B&H for $3500. I didn’t need the cheapy tripod that was in the Amazon deal since I bought a Manfrotto in 2012.
    Not necessarily is everything cheaper on Amazon; plus, I want to know the reputation of the stores on Amazon.

  2. Colton Hannula Avatar
    Colton Hannula

    You have the wrong lens on the 18-135, it is the Nano USM version

  3. Colton Hannula Avatar
    Colton Hannula

    The 18-135 Nano USM lens is $600 bye itself.