Hasselblad tease with new “Game Changer” possibly 50MP mirrorless camera

Jun 19, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Hasselblad tease with new “Game Changer” possibly 50MP mirrorless camera

Jun 19, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Hasselblad are about to make a big “game changing” announcement in a few days and boy have the rumours been flying. but one theory seems to be the most likely at the moment.

Both Photo Rumors and Mirrorless Rumors are reporting that the likelihood that this will be a new high end medium format mirrorless camera, containing the same 50MP sensor as that found in their CFV-50c digital back.

The only solid information available at the moment is the original invitation posted by Ming Thein to his blog showing a small section of what is presumed to be a new camera.

27718037065_aedce2ac3d_c

Editor’s commentary: let’s say I do have some knowledge about what this might be, and it’s at least twice as interesting as they promise

– Ming Thein

Hasselblad’s last attempt at entering the world of mirrorless didn’t go so much with fanfare as laughter, with its Lunar basically being a reboxed 5-times-the-price Sony NEX-7.

Hasselblad-Lunar-550x388

It seems now, though, that Hasselblad may have learned from the mistakes of the past and are actually attempting to create something entirely new, if the rumours are to be believed.

Photo Rumours are speculating that the camera will have the same sensor as the CFV-50c digital back, and that it will be compatible with existing Hasselblad medium format lenses, while Mirrorless Rumors are being less specific simply with “Sony 50MP sensor”.

While there’s no doubt the sensor in the CFV-50c is pretty darn good, the tech is a couple of years old now, and with an upper limit of ISO6400, it’s probably not going to please many mirrorless shooters who were hoping for some decent low light performance.

There has, however, been another Sony 50MP sensor mentioned lately, so it’s entirely possible this could be that sensor’s debut.  As illustrated above, it wouldn’t be the first time we’ve seen Hasselblad and Sony working together on a mirrorless system.

Either way, surprises are always good.  The official announcement is scheduled to take place on Wednesday 22nd June at 14:00 (CET).

  • 5:00 PDT  (US West Coast)
  • 8:00 EDT (US East Coast)
  • 13:00 BST (England)

It will be streamed via YouTube, and I for one will be watching the live announcement as it happens, even though the chances of me getting one will be slim to none, no matter what they announce.

YouTube video

Update: 20th June – Hasselblad have emailed us another teaser image today (below) showing a little more of whatever’s going to be announced.

Hasselblad_new_image

Do you agree with the rumours on what may be coming?  Or do you have another theory?  Do you even care what Hasselblad release, because you’ll never be able to justify spending that much money on a camera anyway?  Let us know your thoughts in the comments.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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4 responses to “Hasselblad tease with new “Game Changer” possibly 50MP mirrorless camera”

  1. (((John Frisbie))) Avatar
    (((John Frisbie)))

    stop saying ‘game changer’

  2. Marek Avatar
    Marek

    gamę changer? Lol not with their prices and market which is 0.01%

  3. Tweakie Avatar
    Tweakie

    Wait if Hassel makes a 50mp mirrorless cheap camera for cheap arse photographer like myself… then it might be a game changer and kill off nikon , canon and Sony…lol but I doubt it…

    1. Stereo Reverb Avatar
      Stereo Reverb

      Hasselblad and cheap are two things you’ll never ever find together in a sentence anywhere ;)