Photokina 2016 is just four months away and already rumors are swirling around as to what we can expect from photography companies at the world’s leading imaging expo.
One of the latest rumors says Sony is looking into creating a medium format imaging sensor to take on the likes of Hasselblad.
Details are scarce on whether or not this is anything more than hearsay, but according to SonyAlpha Rumors, the source the information comes from has been extremely reliable in the past.
In a statement to SonyAlpha Rumors, the tipster said:
A high ranking Sony distribution guy just told me not to be too fast going towards Hasselblad. He hinted towards Sony releasing a medium format camera at Photokina together with a series of new lenses. There seems to be a good chance that we see the world’s first mirrorless medium format camera from Sony.
As pointed out by SonyAlpha Rumors, it’s unlikely that Sony will introduce both a brand-new FF E-mount camera, as well as a completely new medium format camera system.
It’s more likely that somewhere along the line, information became misconstrued.
That said, Sony certainly has the know-how and manufacturing tools to get the job done. For proof, look no further than PhaseOne’s IQ3 100-megapixel digital back, which uses a Sony imaging sensor. Although it never came to fruition, there was also the yet-to-be-confirmed rumor that Sony was working to create a 50-megapixel sensor for FujiFilm.