Did Canon just release a Nikon ad remake?

Jul 20, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Did Canon just release a Nikon ad remake?

Jul 20, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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drone_mounted_speedlights_canon

I will say, right off the bat, the photography itself is pretty amazing, but this video recently released by Canon is eerily similar to a D500 & SB-5000 promo video Nikon put out with Keith Ladzinski back in April.

Canon’s “The Shot”, with Krystle Wright takes some speedlights and mounts them on drones in order to be able to get the flashes where no light stand can go, just like Nikon did. In fact, the videos are so similar they even used the same company, Falkor Aerials to fly the drone-mounted speedlights.

YouTube video

As I said, the photography’s excellent, and it shows off the capabilities of the EOS 1DX Mark II very well, but it does seem quite the coincidence to produce a video that so closely resembles their main competitor’s promo.

With the way the world is these days, with so many images being produced, you really have to push hard to create something that is unique.

– Krystle Wright, Canon Master

Of course, it’s just a technique. One could argue that using flash at all makes it a copy of every other flash photography video ever made, so who cares? This is a pretty specific process, though which isn’t exactly in common use.

If you don’t remember the Nikon video, or didn’t see it, here it is. The only real difference between the two is kayaker vs mountain climber, and the person holding the camera.

YouTube video

Did you spot Falkor Aerials‘ Larkin Carey in both videos?

nikon_vs_canon

Perhaps he didn’t tell them the idea of floating speedlights up on a drone wasn’t so unique after all.  I’m not going to go as far as to use the word plagiarism here, but it does seem like the two videos were created from almost the same script.

Similarities between the videos and that they were released within only 3 short months of each other aside, Krystle’s final shots are pretty amazing and both Canon and Nikon teams should be proud of what they achieved.

drone_mounted_speedlights_canon2

Did Canon copy Nikon’s promo? Or is it purely co-incidence? You can’t really claim ownership of a technique like this, but does this video signal that Canon’s having difficulty coming up with their own ideas? Let us know what you think in the comments.

[via DPReview]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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4 responses to “Did Canon just release a Nikon ad remake?”

  1. Darrell Larose Avatar
    Darrell Larose

    Canon hired Malenia Trump as their ad agency?

  2. 1o1 Avatar
    1o1

    what are you bored or stupid? or just trying to create a clickbait article?
    have you seen car commercials? or any commercial in the last 30 years?
    there a hundreds of repeating ideas for similiar products.
    ever seen a male or woman in the ocean in ads for deo, parfum, shower gels?

  3. Steve Avatar
    Steve

    I’m guessing DIY Photography is running out of real news to talk about if this is the best that they could find.

    1. udi tirosh Avatar
      udi tirosh

      better to carefully watch and analyse what the companies are throwing at us than just look at this with a jaw dropped.