Snap Inc, owners of Snapchat, have released their new Pixy drone. It’s a tiny “pocket-sized” drone designed specifically for shooting content on Snapchat. This little plastic drone (a term which Snap doesn’t use once in the press release, preferring “flying camera”) doesn’t come with a controller, as it’s designed to basically fly itself and you use the Snapchat app to tell it what to do.

It’s certainly not going to be any kind of competitor to companies like DJI or Autel but for Snapchat users who want a flying selfie camera? Perhaps. Snap says that it offers everything users need “to capture the moment from a new perspective” without having to hold a selfie stick or drag an extra person along just to hold the camera. It weighs only 101g, so falls well under the 250g drone rules and costs only $229.

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