Canon EOS M system not dead – but apparently it’s going in a “new direction”

Feb 4, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Canon EOS M system not dead – but apparently it’s going in a “new direction”

Feb 4, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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If there’s one camera mount that has had enough hype over the last year or so that they should be pumping out cameras weekly to take advantage of it, it’s Canon’s EOS M system. We’re keeping EOS M! We’re killing EOS M! No, we’re keeping it! Ok, it’s definitely dying! Maybe…

This latest one suggests that while rumours of the EOS M camera system might be greatly exaggerated, they’re possibly not completely without merit. Canon Rumors reports a source has informed them that Canon plans to “pivot the EOS M system in a new direction”. Exactly what that means, is anybody’s guess, but it looks like EOS M isn’t being killed off after all. At least, not for today.

CR posted it as a CR1 rumour. Which, is about a “Pfft, f*cked if I know” on the scale of how true something might be. So, We still don’t really know if EOS M is or isn’t going to be dying off. I hope it’s the latter, because I still see a lot of potential in the system and there are a lot of people out there invested in it – especially since the release of the rather popular EOS M50 (even if they didn’t fix the crop in the EOS M50 Mark II).

This continual back and forth on what’s going on with the EOS M system is kinda giving me whiplash. If it is staying and if it is going in a “new direction”, what could that even mean? Realistically?

Are they just going to swap out the EF-M mount for an “RF-M” and be like “This is the EOS M system now. The crop RF. Get used to it!” or what? Is going stick with EF-M but head more in a more pro direction to really start replacing Canon’s old pro model APS-C product lines like the EOS 7D line? Is it going to become a fully-fledged APS-C lineup from beginner to pro to compete with the largely undisputed APS-C king (Fuji)? Or is it going to become an even more entry-level consumer-friendly system?

Who knows? But it’s going to be a real anti-climax after all the drama of the last couple of years if EOS M just fizzles out and disappears into oblivion.

[via Canon Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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11 responses to “Canon EOS M system not dead – but apparently it’s going in a “new direction””

  1. andyoo Avatar
    andyoo

    M is popular and sell a lot. Even if its not that profitable, its gateway for canon m customer to eventually buy into R system. No ceo is going ditch a product that sell and replace with a new unknown potential product or give competition a opening to take over and then competition will up sell even higher end products to the same people…

    1. Besperus Avatar
      Besperus

      Better yet, make the M mount a universal mount available to any manufacturer. Like the mirrorless 4/3, only better. Pentax tried with their Q and K0 bodies, to create a line of mirrorless cameras. While the format was tiny they produce good amateur images and decent video. It cost them dearly.
      I like the M6 II. Small size very good focusing, color science…lenses? Sigma makes more as do other aftermarket companies. Silly not to exploit the M line. Why aren’t they? The R line is barely going. Try pushing two systems that are new and maintain a third classic line.

      1. lejaune Avatar
        lejaune

        Agreed. In fact the diameter of the M mount is the same as that of Sony’s full frame E mount, and larger than Leica M and screw mount. They could easily expand the line to “low cost” compact FF.

      2. Robert M Avatar
        Robert M

        That did not really help Olympus.

        1. Besperus Avatar
          Besperus

          Doing better than Pentax

        2. Besperus Avatar
          Besperus

          I really like the M system Canon M6 mk2. No EVF but what the hell, put the removable one on, like Leica? Compact, but cheap lenses that don’t work for that sensor. Sure other lens makers take up the slack. Like General Motors, making a great car after years of continuing improvements than dropping it. Looks like there is a new R mount APS body to replace the M system.
          Idots.

    2. Michael Clark Avatar
      Michael Clark

      The EOS M system has never been aimed at the type of buyers that would eventually “move up” to top tier bodies and lenses. It’s always been about a small, lightweight, and affordable camera with small, lightweight, and affordable lenses that are 61 mm in diameter. I don’t understand why camera gearheads can’t get that the EOS M has never been aimed at them.

  2. Dennis Kapatos Avatar
    Dennis Kapatos

    If they were smart they’d kill off M mount and replace it with a new cropped RF. I know this is supposedly a popular camera line, but if they have the replacement model ready when they make the announcement then they can point people to the improvements it has and claim they weren’t possible with M mount. The nice thing about a lens mount with no lenses is that you can kill it and no one should be too upset.

  3. Alexandru Bauer Avatar
    Alexandru Bauer

    Most likely it’ll go towards that gimbal device that got recently leaked. It’ll have replaceable lenses so an M lens there makes sense.

  4. Grom Hellscream Avatar
    Grom Hellscream

    How hard is it to make a M200 with an EVF. Take the flash out and in its place put in a pop-up EVF.