DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Sony’s grip on full-frame mirrorless sees them hold 42.6% market share in Japan

Feb 4, 2021 by John Aldred 4 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Despite the new models from Canon and Nikon over the last few months, Sony’s release of the A7C, A7S III and now the A1 have seen Sony take a massive lead in market share amongst full-frame mirrorless cameras in Japan. In stark contrast to the mere 25% share they held in April 2020, below both Nikon and Canon, Sony now holds 42.6%.

This is according to BCNRanking, who collates camera sales data from across Japan. Their latest ranking shows Sony actually dipping slightly from a recent high of 45% a few months ago, with Canon and Nikon both lagging behind at 31% and 21.3% respectively. Panasonic, the only other company specifically named in the chart is way behind at 2.8%.

It’s likely that the line which sharply rose in September 2019 and currently sits in second-to-last place, somewhere between 1-2% is Sigma, thanks for the Sigma FP. That remaining line in bottom place at less than 1% I suspect is Leica. Although my Japanese is a little rusty (or, non-existent), so, if you know better (or can confirm my guesses), let me know down in the comments.

Although Sony has made some great gains over hte competition in the last 18 months, last year still saw an overall shift down in sales of cameras as a whole. And they say that the market has definitely seen a shift away from DSLRs towards mirrorless cameras – a range for which Sony has been expanding quite nicely of late.

While Japan is not the world, Japan is the place that all of the full-frame mirrorless camera manufacturers (besides Leica) call home. The camera trends there often tend to drive each company’s direction and set the tone for trends throughout the rest of the world. And judging from what I’ve been seeing on social media lately, that seems to be the case.

[BNCRetail via Sony Alpha Rumors]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Sony dominated the smartphone sensor market in 2020 but their market share is shrinking Canon’s EOS R has already taken 22% of the Japanese full frame mirrorless market Canon rises at Sony’s expense in the Japan mirrorless camera market Japan’s plans over Coronavirus drug sees Fujifilm shares rise 8.8%

Filed Under: news Tagged With: camera market, Japan, Market Share, sony

John Aldred: from diyphotography.net

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

« Pick up these eight photography tips in just two minutes
Canon EOS M system not dead – but apparently it’s going in a “new direction” »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup

Recent Comments

Free Resources

Advanced lighting book

Learn photography

Recent Posts

  • Exclusive: First look at the YOLOCam, Yololiv new camera
  • Sony unveils three wireless microphones for content creators
  • This is why you should stop shooting music videos
  • First look at the Laowa Proteus Flex interchangeable flare optics
  • The Fotodiox RhinoCam Vertex shoots medium format images on L mount cameras

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy