Burger King to face lawsuit for misrepresenting whopper size in ad photos

Aug 31, 2023

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Burger King to face lawsuit for misrepresenting whopper size in ad photos

Aug 31, 2023

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Burger King lawsuit

We’ve always joked about how burgers look way better in ad photos than in reality. But Burger King got sued over it. A U.S. judge recently dismissed the chain’s attempt to dismiss the lawsuit that claims that it falsely advertised its Whopper sandwich, making it look larger than it actually is.

To refresh your memory, the lawsuit alleges that Burger King uses oversized and inaccurate ad photos to advertise and illustrate all of its Whopper-branded sandwiches. This includes vegan versions too: Impossible Whopper and the new Whopper Melts. U.S. According to the lawsuit, Burger King began misrepresenting the size of its burgers in 2017, advertising them as “approximately 35 per cent” bigger than they actually are. “Although the size of the Whopper increased materially in Burger King’s advertisements, the recipe or the amount of beef or ingredients contained in Burger King’s Whopper has never changed,” the lawsuit reads.

Burger King, on the other hand, claims that burgers don’t need to look “exactly like the picture.” “The plaintiffs’ claims are false,” the chain said in a statement on Tuesday. “The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to guests nationwide.”

However, the judge said it was up to jurors to “tell us what reasonable people think.” Altman made his decision public on Friday, and Burger King will face the lawsuit regardless of their attempts to dismiss it, as Reuters reports.

McDonald’s and Wendy’s faced a similar lawsuit in 2022. And honestly, none of this surprises me. After all, many burgers in food ads aren’t even edible. They’re propped up with skewers, cooking spray, toothpicks, and even shoe polish! No wonder they look so different from the real thing.

[via PetaPixel]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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6 responses to “Burger King to face lawsuit for misrepresenting whopper size in ad photos”

  1. Jeffrey B George Avatar
    Jeffrey B George

    My experience, it looked like it got run over. (Jack in the Box for this one)
    Media: https://www.facebook.com/photo.php?fbid=10223978457155028&set=p.10223978457155028&type=3

  2. Dick Blom Avatar
    Dick Blom

    The pillar was on the blink at McD so I was forced to cross the street… Threw away half of it and was out on the street in ten minutes… Never again! 😒

  3. James Thomas Avatar
    James Thomas

    You might say that Burger King’s ads are telling whoppers

  4. Don Juan DeMarco Avatar
    Don Juan DeMarco

    This is a sure sign of a society collapsing from within. Anyone could sue any company for false advertising. Marketing these days is all about making something look better than it really is. Why aren’t we suing politicians, they certainly deserve it, they lie like a rug. Maybe the solution is not suing companies because their marketing department pays lots of money to make their product look better than it is, the solution is not to allow yourself to think you are really better than you are?

  5. Fred Butz IV Avatar
    Fred Butz IV

    How is this different from every advertisement that exists in all of the known world?