Fuji catches up to Nikon and Canon and drops “master” and “slave” terminology
Jul 17, 2020
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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In the light of recent Black Lives Matter protests, it has come to light that Nikon and Canon dropped the “master/slave” terminology. It happened way before the recent events though, but Fujifilm is the first company to follow their example. The company has confirmed that, from now on, “master” and “slave” will not be used in their products any longer.
According to FStoppers, Fujifilm didn’t initially have a policy in relation to these terms. However, it looks like the recent events have made the company change plans. “Fujifilm plan to phase out the use of these terms for all our future products,” a spokesperson told FStoppers. They added that the decision “was made recently.” There is no word on which terms they’ll use instead, though. In Nikon products, “slave” is now “remote,” and Canon switched to “sender” and “receiver” instead of “master” and “slave.”
I will remind you that Canon dropped the terms back in 2017, while Nikon did it as long as two decades ago. Fujifilm is the first company to my knowledge that’s dropped “master” and “slave” terminology recently, and I wonder which one will be next.
[via FStoppers]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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25 responses to “Fuji catches up to Nikon and Canon and drops “master” and “slave” terminology”
OMFG!!!! This has gotten so out of hand!!!
But their cameras are still black, so they are still racists.
LOL…but Canon supports integration with white lenses…
Canon is racist too. They want to force white lenses to work as the black bodies are telling them to work, and thus lose identity. Pure racism.
Pathetic.
I commend them.
Anyone who laughs or says this is pathetic or out of hand must be racists.
Don Navarro it has nothing to do with race.
Jim Huang master and slave has nothing to do with race?!?!?!
Don Navarro Enlighten me.
Jim Huang https://www.google.com/amp/s/www.wired.com/story/tech-confronts-use-labels-master-slave/amp
Don Navarro well, if we expand the logic, then you will realised it is not about race, as all races has suffered from slavery at one point. Its simply the connotation of the term, not about race.
Jim Huang most famously blacks have been enslaved by whites.
Jim Huang and I’m blocking you now because I just can’t deal with this nonsense.
Glad you are so woke that you fell back asleep. We’ve become a world of dolts that get all indignant at the stupidest things….sleeping is racist, going to national parks is racists, existing is racists.
But Nikon did this 16 years ago…why is it just catching up now. Do better humans, do better
Here is the definition of “master” if you think of slavery when you see the words master and slave on a flash you seriously need more education, or at least a dictionary.
I tend to agree :D
Could they maybe just call it “BOSS” and “UNPAID INTERN” for short?
Robert Bray or ME2 NO MORE…
This is why there is a very REAL possibility that TRUMP will be re-elected…because ITS FOOLS LIKE THIS that cries to the heavens because their spine is mush and needs to be cowered to…what a F-ing JOKE.
Richie Vela I’m not entirely sure what you are trying to say, but I’d say if the left doesn’t cheat on the election, there’s a better chance than that for re-election! And it’s only because our spines are like steel, or something awesome and completely opposite of mush! And FYI, I love a good joke so…
Instead of a camera strap, it now comes with a set of chains too.
I make my Alexa call me Master.
Never once have I ever consider Master/Slave in photography to have with anything other than photography equipment. Unless of course I was filming B&D sessions…lol. I’m Irish….I think they should rename microphones because I find “mic” offensive as it’s very simular to “mick”.
Silly is as silly does. But I see why they did it…PR is PR.
Heh, I had to google “mick” to understand your comment (to my defense, I’m not a native English speaker). But once I learned what “mick” means, I figured it out and had a good laugh. :)
Anyways, I agree: “Never once have I ever consider Master/Slave in photography to have with anything other than photography equipment.” Same here!