The super small and lightweight Insta360 GO really might be the “Action Camera Killer” we’ve been waiting for
Recently, Insta360 announced the Insta360 GO, a super tiny portable, wearable, stabilised, 180-degree camera. Insta360 is exhibiting at IBC 2019, so we went to go check one out in person and have a chat with them while we’re here. Weighing in at just under 20 grams, the Insta360 GO is designed to go with you everywhere without getting in the way and is probably the smallest and lightest stabilised camera out there right now.
The Insta360 GO comes supplied with a range of accessories to use with the camera. First is a pendant for attaching the Insta360 GO to your chest. The pendant is magnetic and sits underneath your shirt to hold the camera on the outside. It also comes with a charging case, offering up to three full charges of the camera on the go. The case comes in two different flavours for iOS and Android. The iOS version has a lighting plug, and the Android version offers connectivity for both micro USB and Type-C devices. There are also various clips wedges and other doohickies to offer other mounting options.
The battery lasts for “200 clips”, which is around 30-40 minutes of use in total. The assumption is that you’ll make a lot of small clips, and then stitch them together to make your movie. And speaking of that, the mobile software includes intelligent AI features which can automatically stitch your footage together for you. You do, of course, get the option to see and adjust the video before you render out the final thing if you want to swap out a clip or two, adjust the timing, etc. The app will allow you to render out in regular 16:9 widescreen, 1:1 for Instagram or 9:16 vertical for things like Instagram Stories. If you want to shoot, edit and post to social media quickly, though, it’s a very nifty workflow.
There’s been a lot of talk over the last couple of years about “Action Camera Killers”, and while devices like the DJI Osmo Pocket and Insta360’s own Insta360 ONE X have come very close, I think this is the device that seems most likely to take the crown. It’s even smaller than an action camera, can attach to just about anything. And thanks to the ultra-wide field of view, stabilisation better than any electronic stabilisation I’ve seen in action cameras (it even rivals a gimbal) it should deliver some great rock steady footage. The Insta360 GO uses the same Flowstate stabilisation found in the Insta360 ONE X and Insta360 EVO cameras.
The Insta360 GO is available to buy now for $199 and is shipping now.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.