Sony was always a weird player in the action cam arena. While everyone was doing GoPro like cameras (aside contour, maybe), they were sticking to their weird camcorder design. But now it seems that their different form factor is also holding some best in market features. Most notably is stabilized 4K recording.
Sony released two new action cameras. They are both white, which is a plus over GoPro already, but its the tech under the hood which is more interesting. Both cameras are very similar and the big difference is 4k on the X3000 and Full HD on the AS300. This tech is coming from Sony’s Handycam and is called (brace yourselves) Balanced Optical SteadyShot image stabilization, or BOSS for short. (really, Sony, REALLY??)