Following yesterday’s release of the Fujifilm X100V, the company published a series of promotional videos. However, one of them caused a strong backlash from the community. People complained about the featured photographer’s intrusiveness, and Fujifilm eventually decided to remove the video.
However, a copy of it can still be found on YouTube. Take a look at it below and let us know what you think.
Fujifilm’s X Summit in London happened yesterday, which kicked off with some talk about their GFX medium format mirrorless camera system. After talking about some new and upcoming lenses, like the recently announced GF 45-100mm f/4, Fujifilm announced that they’re planning to introduce a 400-megapixel “pixel shift” mode to the Fujifilm GFX 100.
Rumored way back in summer 2019, Fujifilm X100V is finally out. It’s the fifth-generation of the X100 series, and just like its predecessors, it’s a fixed lens camera. Still, it brings some improvements over its big brothers, including 4K video, 26MP sensor, and improved AF. So let’s see what the latest “everyday camera” from Fujifilm has to offer.
While it might look like Lok Cheung is preparing for a viral outbreak in the image for the above video, he’s actually dressed to enter the cleanroom at Fujifilm’s Sendai factory in Japan, where they assemble the sensors for the Fujifilm GFX 100 medium format mirrorless camera.
Lok mentions in the video that this footage was shot a while ago when the Fuji X-H1 was still in production, but it still offers some fascinating insight into Fujifilm’s approach to assembling cameras, with much of the final assembly being done by hand.
Other than the new entry-level camera, Fujifilm has also announced new lenses. One of them is the Fujifilm XC 35mm f/2, the first-ever prime in the XC line of lenses. It’s affordable, lightweight and tiny, and it can be a great companion to your APS-C Fuji camera.
Fujifilm has just announced X-T200, an affordable entry-level mirrorless camera. It’s the successor to the X-T100, which was launched two years ago, and it brings some improvements over its older cousin. With this camera, Fuji targets both photographers and filmmakers, bringing together some features that both groups of creatives will find useful. So, let’s dive in and see what Fuji brings us in its latest camera, and how it differs from the X-T100.
Fujifilm seemed to really kick off the trend for pretty major firmware updates to their existing models, regularly breathing new life into old bodies ever year or two. But while just about every other manufacturer seems to have jumped on the trend with major functional updates, Fujifilm has remained oddly silent, having not really released anything all that major since the X-Pro 2 gained 4K video in 2017.
This video from DPReview explores some of the reasons why we might not have heard from Fujifilm for a while. Although, given recent rumours, I wonder if they’re holding off so their old gear doesn’t compete with the new stuff expected to be announced soon?