Putting an end to the mirrorless war

Aug 28, 2018

Blair Bunting

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

Putting an end to the mirrorless war

Aug 28, 2018

Blair Bunting

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

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With the release of Nikon’s new mirrorless camera and the impending release of Canon’s competitor, we are seeing the future of photography as we know it. However, in the response of some we are also seeing the demise of the community as a whole. Where passion and creativity once dominated the perceived agility of a camera, now spec sheets and internet comment sections threaten to destroy the art as we know it. People have started refusing the words of true artists and now mindlessly worship the words of talking heads that make edgy YouTube videos.

As a community and as a family, we can do better.

Brand loyalty can serve a purpose. For many years I was an ambassador for Nikon and I am now honored to serve as an ambassador for Hasselblad. I know what it is like to be loyal to a brand and take pride in the gear that I use. However, this should never come at the cost of despising another camera company. In blindly hating the merits of one brand you hurt your art, and there is no greater loss that the possibilities missed because of arrogance.

I am grateful to be friends with ambassadors from many brands, from Brian Smith at Sony to Joel Grimes at Canon and the family at Nikon that I met while serving alongside them. All of these photographers make great images with their respective gear and show the world what is possible with the platforms at hand. While we all may stand on separate stages at a trade show, we often sit at the same tables at the bar after the show floor is empty. What I love most about this community is not the critiquing of what each other’s camera can’t do, but the celebrating of what they can.

While playing up a “Mirrorless War” may help Internet personas to get clicks on their videos and articles, it degrades the social fabric of our community. We have seen what can happen in other aspects of our lives when “gotcha” anecdotes are valued more than professionals with real knowledge and hands on experience with a camera. Not only does it create rifts that don’t exist, but it cheapens the real knowledge that one really possesses. As friends and counterparts in this industry, you deserve better.

In the very near future we will see Canon launch their platform and the Nikon offering will be trickling into the market to join the likes of Sony. I challenge you to embrace not one, but all platforms, and to not celebrate the differences of design by trolling one another’s forums, but take the opportunity to really learn and find what each can do for you. To dig in and entrench yourself with one platform for prides’ sake will only cut off your nose to spite your face.

About the Author

Blair Bunting is an advertising photographer from Los Angeles. He has won numerous awards and worked with the clients such as Discovery Channel, Pepsi, Disney, Adidas, Nikon, to name a few. If you would like to see more of his work, visit his website, read his blog, follow him on Instagram and Twitter and like his Facebook page.

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We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

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4 responses to “Putting an end to the mirrorless war”

  1. Kent Avatar
  2. Berean490 Avatar
    Berean490

    At the expense of sounding rude…this is a pretty lame article. You write of people trolling YouTube videos but so what! This is the digital age and trolling is expected. It happens in Ford/Chevy/Ram videos; in Republican/Democrat videos; Microsoft/Apple; and on and on. This competitive spirit is what actually drives innovation. Who do you think initiates all of this to begin with? The competitors do (i.e. Nikon/Canon/Sony). Who releases the spec sheets? The competitors do.

    Competition doesn’t take away from the art – it accelerates, perpetuates and betters it through innovation. Regardless of the trolls, I bet your bond with your artist friends is not diminished in the slightest. I bet you drink no less beers together. I bet your art is better than its ever been. It’s ironic, in the very sentence you write of brand loyalty, you write of your switching of brands. Why? Likely, they had a better offering – for whatever reasoning. For some, it’s accessories. For some, it’s price point. For some, it’s specs.

    Trolls are outliers. An unavoidable part of the internet age. To correlate them to some overall disingenuousness with the artistry of photography and a person’s focus on specs is itself not well thought out and, arguably, disingenuous.

    1. Chuck Diesel Avatar
      Chuck Diesel

      I second this…

  3. MegaNickels Avatar
    MegaNickels

    Agreed.