Profoto launches the new small and portable B10 250 AirTTL strobe

Sep 12, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Profoto launches the new small and portable B10 250 AirTTL strobe

Sep 12, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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The new portable Profoto B10 250 AirTTL strobe has officially been announced. It’s a tiny 250Ws strobe, about the size of a 24-70mm f/2.8 lens that can easily fit in your camera bag. It has a rechargeable lithium-ion battery, with a colour adjustable continuous light for video.

Offering “five times the power of a speedlight” (a little over 2 stops), the Profoto B10 250 AirTTL promises to pack a big lighting punch from a small package. Compatible with Profoto’s existing AirTTL system, the B10 adds more lighting options for those who want that power on location while keeping the weight to a minimum.

  • Name: B10 250 AirTTL
  • Max energy: 250Ws
  • Range: 10 Stops (1.0-10)
  • Recycle time: 0.05-2 seconds
  • Full power flashes: Up to 400
  • Stability: +/- 0.2 f-stops
  • F-stop @ 2m / ISO 100: 22.7 with OCF Magnum reflector, 11.9 without reflector
  • TTL: Yes
  • HSS: Yes
  • Modelling light: 2500 lumen LED
  • Modelling light colour: Adjustable 3000-6500K (+/-500K)
  • Modelling light CRI: 90-96
  • Modelling light duration: up to 75 minutes
  • Bluetooth: Yes
  • USB: Type C (for firmware upgrades)
  • Smartphone app control: Yes
  • Dimensions: 9.9 x 10.9 x 17.5cm (3.9 x 4.3 x 6.9″)
  • Weight: 1.5kg (3.3lbs) including battery & stand adapter

As we’d expect from a portable strobe these days, we get TTL and high speed sync. But one thing I do find particularly interesting with the B10 is the built-in Bluetooth. This was something that many expected Godox to include inside the AD600 Pro after the Godox A1 was released. It wasn’t, but it seems that this is a direction that Profoto wants to go. Having recently used my smartphone with the Godox A1 on a product shoot, I will say it can be an immensely valuable feature, regardless of the brand.

Small, portable, location strobes have become extremely popular over the last couple of years, mostly thanks to Godox. But it’s nice to see the other companies starting to take note and listen. It’s a shame that the Cactus RQ250 ended before it really had a chance to begin, but Profoto shows no hesitation with their response.

But with Godox stepping up their game, and even beating Profoto in some aspects with the AD600 Pro, will this be enough to win customers over with the Godox AD400 Pro just around the corner? A theoretically more powerful light, also with great colour accuracy, fast recycle times and a relatively small form factor? Of course, it will. Those who are already heavily invested in the Profoto ecosystem will have no problem adding this to their existing kit. After all, they bought Profoto’s thousand dollar speedlight.

I’ll be looking forward to seeing the side-by-side comparisons once the B10 250 AirTTL becomes available. Comparisons against both the new Godox AD400 Pro and the AD200. I have my suspicions about which lights will win on various points, but I do like being surprised.

The Profoto B10 250 AirTTL will be available in as either a single head or dual head kit. The single head is available to pre-order now for $1,595 and the dual head kit for $3,195. For now, if you want to find out more, head on over to the Profoto website.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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5 responses to “Profoto launches the new small and portable B10 250 AirTTL strobe”

  1. Christopher Getts Avatar
    Christopher Getts

    250 bahahaha

  2. youareafraud Avatar
    youareafraud

    £1,410.00 for £100 worth of parts. I would justify this if their speedlights were affordable but they’re ridiculous.

    The Pro 10, B1x and B2 don’t colour match with each other. That might not be too important, but when there’s such a huge mark up on these, I think they should do something fancy. At least with the Broncolor Move, it’s incredibly colour accurate.

    I wonder if Godox has closer ties to Broncolor than we realise. I mean, obviously they’ve helped with the Broncolor transmitter but the AD400 Pro is also far more colour accurate than Profoto. The AD400 Pro is also brighter than the B1x. If it’s brighter and more colour accurate for the same wattage, it makes me wonder if an AD200 Pro is on the horizon and perhaps that too is going to be superior to this product.

    All brands seem to be cannibalising their own system by using different batteries so there’s no advantage there. The expensive transmitter is made of incredibly thin plastic and isn’t sealed properly. If Profoto aren’t going to colour match their products, and if they’re going to be made in China anyway, you’re paying a bunch of money for customer service, I guess.

    This isn’t even a case of money for me so much. If a good product existed, I’d be happy to get ripped off somewhat (I guess?) but the Godox AD400 Pro is genuinely superior at this point, regardless of the money. Unfortunately, the AD200 is not as colour accurate but I expect to see an AD200 Pro in the near future.

    You’ll have a better chance of convincing me when you don’t charge over $9000 dollars for a simple gel for your speedlight. Oh sorry, the “worlds most portable studio light!”

    Does anyone know if the Elinchrom 500 TTL matches up to the Broncolor, for colour accuracy? I could buy that and integrate speedlights.

  3. Rob Hall Avatar
    Rob Hall

    No thank you, I’ll stick with Godox :P

  4. Mark Brunton Avatar
    Mark Brunton

    too low wattage and too expensive, I’ll pass Profoto USA

  5. Viggo Næss Avatar
    Viggo Næss

    I don’t get this one either, they haven’t done any monolight with more than 500Ws, B1, B2, B1x, A1 and now B10? Godox has a lot of that market, how about joining Broncolor on top and go higher power?

    Btw, I like the idea of using Bluetooth for the app etc, I find WiFi on my Siros L drains too much battery…