Whether we like it or not, Instagram influencers are a thing and they can make some serious cash from… influencing. But some of them “fake it till they make it” and use all sorts of cunning tricks to appear way more popular than they are. In his latest book, photographer Trey Ratcliff has decided to expose these fake influencers and reveal the tricks they use to create the fake following and get companies to pay them for sponsored posts.
The title of the book is Under the Influence – How to Fake Your Way into Getting Rich on Instagram: Influencer Fraud, Selfies, Anxiety, Ego, and Mass Delusional Behavior. It leads you through “the Instagram black market, hidden in plain sight.” Trey wants to show all the ways people use to get brand sponsorship, world travel, and freebies from businesses and large companies. But other than exposing the frauds, he wants to teach you how to achieve Insta-success fair and square.
“I see quite a bit of suffering out there on social media, and that’s why I wrote this book,” Trey writes in the announcement. “I hope it is a fun way to open the door, if even just a little, to have people become more mindful in their daily activities. Social Media, if used wrongly, can really add to a lot of undue suffering.”
“Another source of suffering is some of these Instagram Influencer charlatans are using completely unscrupulous tricks to gain a big following and engagement to trick brands into giving them the seemingly ideal lifestyle that is perfectly Instagrammable. So, a lot of people suffer anxiety when they see this stuff online because they feel like losers. But that is all based on a lie, so there is zero need for you to have any internal suffering by comparing yourself to a crook.”