Competition is fierce in the social media world, both between major platforms and people who use them. As an attempt to fight competition, Facebook plans to invest $1 billion in influencers as an incentive for using its platforms.
There’s been a term I’ve been hearing more and more creatives in the spaces we run in use to describe themselves: “content creator”. Even from people who work we admire and have learned from. To us, they’re people who inspire, educate, and entertain us. Both in photography and cosplay.
As I kept seeing that term come up my mind kept coming back to one question: why those words exactly?
If one thing’s for sure, no matter what’s going on in the world, no matter how bad, how serious it gets or what the potential consequences may be, people will do stupid stuff for social media. But that stupid stuff does not go unnoticed. After a number of social media “influencers” were seen to be exploiting Black Lives Matter protests for photoshoot opportunities, they started getting called out.
Ironically, perhaps, the one doing the calling out goes by the name of Influencers in the wild. George Resche, the man behind the account, says he originally started the profile as a joke, but it gained steam and gained a massive following. Now he’s using his platform to call out those taking advantage of the protests for personal gain.
Russian influencer Ekaterina Didenko recently threw a party that went incredibly wrong. During the party, her husband reportedly poured 55 lb of dry ice into a swimming pool for “visual effects.” This caused him and two other guests to die from carbon dioxide poisoning, and what started as celebration ended in a terrible disaster.
The world of Instagram influencers is a strange one. And certainly, to a large extent, a fake one. But what happens when influencers are ready to turn fake into downright dangerous? In a recent documentary by the BBC, three influencers were approached to promote a fake weight loss drink that contained cyanide. And they all said yes, agreeing to promote poison to hundreds of thousands of people.
“This past summer in Bali was everything I wanted it to be, and more. It was the kind of trip that gets you enough content to post on Instagram for a whole month so that everyone thinks you’re constantly traveling.” This is the first sentence in a brutally honest parody video, and after hearing it, I knew I was gonna love it. I was right.
Australian YouTuber Currently Hannah teamed up with her friend Just Jess to create a hilarious parody about travel influencers. No matter how much we’re aware that Instagram is full of fakery, these Insta-worthy, glamorous travels can still make us a bit jealous. But Hannah answers a big question in her video: what if travel influencers were honest?
As a part of its efforts to reduce the negative impact of its platform, Instagram is restricting posts about diet products and cosmetic surgery. From now on, posts like this will be hidden from users under 18 years of age, or even deleted from the platform completely. What’s more, the same rules will also be applied to Instagram’s parent company Facebook.
Famous travel bloggers and Instagram influencers have hundreds of thousands, even millions of followers. But Argentinian travel blogger Tupi Saravia seems to even have the same clouds following her on her travels. She was recently called out for posting photos from different locations – but most of them having the exact same clouds.
Note: I had read THIS story on Buzzfeed about a social media influencer who posted professional photos of her accident on Instagram along with what appeared to be a product placement. I thought it unbelievable until…it happened to me.
Okay guys…the first thing you need to know is that I AM OKAY. Seriously, I’m okay, but in the interest of self-promotion, here’s the scary, magical series of events exactly as they happened.