Parrot dumps the toy drones to focus on the enterprise market
French drone manufacturer, Parrot, creator of the fairly popular (considering it’s not a DJI) Bebop drone is leaving the lower end of the drone market, drones primarily considered “toys”, in order to focus on higher-end models for the commercial and military markets.
Wirecutter says that they received official conformation that Parrot is pulling out of the toy market. Online retailers have been running out of stock, and those stocks will not be replenished. They say that the Parrot Mambo and Swing product lines will be retired.
The Verge reports that Parrot has been spending the last few years slowly shifting away from the toy drone market and more towards its commercial offerings. Two years ago, Parrot announced that they were becoming an “end-to-end drone group” in order to make that move away from having to compete with DJI in the consumer end of the market.
And, well, who could blame them? Even though the consumer drone market still seems to be on the increase, the most commonly seen drones in the skies are still DJI. They do it very well, too. At the lower end, DJI makes the most advanced drones out there by a pretty wide margin, even with their older models. And many of those older models can now be found on the used market for very good prices.
Parrot has been making these smaller low-end drones for a very long time, longer than their flagship Bebop and Anafi drones. But it seems the competition from DJI is too stiff to fight in the hobbyist consumer sector.
The Verge also says that Parrot struck a deal with the US military in May, which is one area where DJI has had issues in the past. This will no doubt be a nice boost to Parrot’s higher-end offerings, and they are still continuing to push their Anafi drone for commercial use.
As to what this might mean for the future of the Bebop is unclear, although Parrot has been shifting away from the consumer market. So this one may likely disappear at some point, too, as this one appears to have gone out of stock at many online retailers, too. All I could find on Amazon were refurbished models.
[via The Verge]
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.