Recently, The Try Guys at BuzzFeed were Photoshopped to produce their ideal male body types, as a way to explore how the world of Photoshop and retouching affects men. With such an overwhelming experience and response, especially from women, they started thinking about how the process female subjects, too.
In their new video, they recreate several famous magazine cover shots involving Kim Kardashian, Madonna, and others to see the kind of retouching that goes into producing images of women for magazines and advertising compared to what’s actually even possible in the real world.
Unless an ad specifically says “this has not been Photoshopped”, I can guarantee you it’s been Photoshopped.
– Chrissy Mahlmeister, Lifestyle Editor at BuzzFeed
It’s an interesting take on a something that’s become a pretty hot topic over the last few years, and unless you’re heavily involved in the industry already, it can be difficult to see a woman’s perspective on exactly what gets done to them for magazines and advertisements on a daily basis.
It’s also amazing to see how much work is done beforehand with makeup, too, which then seems to get completely obliterated by Photoshop. It kind of makes you wonder why they even bother with makeup artists at all on some of these shoots.
And people still wonder why so many youngsters today have such unrealistic expectations.
Don’t get me wrong, I’m a big fan of Photoshop, but I use it to clean up environments, get rid of temporary blemishes like scars and tanlines, or to fix the occasional stray hair. Physically altering the shape, size and texture of peoples bodies to the point where they barely even look human any more? I just don’t get it.
Do you use Photoshop in your post processing workflow? Where do you draw the line with retouching? Let us know what you think in the comments.