GoPro releases new 360º VR app for Android and iOS smartphones

Apr 20, 2016

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

GoPro releases new 360º VR app for Android and iOS smartphones

Apr 20, 2016

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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GoPro VR Header

GoPro has released GoPro VR, a new 360-degree video and virtual reality app designed to usher in the next era of action camera imagery.

Designed for both iOS and Android devices, GoPro VR lets smartphone users watch videos shot with specialized GoPro camera rigs, such as their GoPro Omni and GoPro Odyssey in full virtual reality glory.

In combination with GoPro’s latest hardware direction, the app will help create a more streamlined workflow for amateurs and professionals alike. Now, creators can capture, edit and share their virtual reality footage all through GoPro.

GoPro VR

Not only can viewers watch previously-captured content, it’s also able to stream live-VR footage, deemed LiveVR.

The idea for GoPro VR is to be immersive in its content, but it’s possible to watch it without a virtual reality headset by swiping across the screen to navigate through the footage. However, when used in conjunction with a virtual reality headset, be it Google Cardboard or another device, a simple tap of the ‘Headset’ button will automatically convert the footage into the correct format to create the immersive experience.

YouTube video

The app is free to download, but the content is still limited at the moment. GoPro did make virtual reality capture slightly more accessible with their $5,000 Omni, a steal compared to the $15,000 Odyssey, but it’s still a big price to pay. Over time though, both GoPro and third party content creators will fill the app with more and more content.

Head on over to the Google Play Store and iOS App Store to download the app.

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Gannon Burgett

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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