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Yes, you can update your Godox firmware on the mac, and here’s how to do it

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As good as Godox equipment can be, it has one fatal flaw which puts many photographers off using their equipment. There’s no easy, native way to update the firmware on a Mac. And firmware updates do come fairly regularly for their various models of flashes and triggers. It’s a question I see pop up regularly in Facebook groups, and I’m asked personally quite often, too.

But there is some hope, using an application called VirtualBox to run a virtual Windows operating system inside your MacOS desktop. This video from photographer Ken Falk walks us through the process of updating his Godox firmware on the Mac.

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Apple’s new Christmas ad reminds creatives to not be afraid of putting ourselves out there

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Most of Apple’s ads over the years tend to be a dig at a competitor. Most notably, PCs. But over the last few years, Apple’s been on the receiving end of other companies ads taking jabs at them, particularly from Samsung. So, they changed tactics to try and tell stories, especially with their Christmas adverts.

And while this is still just an advertisement, Apple’s 2018 Christmas ad, Share Your Gifts, tells a great story. And regardless of who’s saying it, the message it gives is a good one; If you’re a secret creative, don’t be afraid to put yourself and your work out there.

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I bought the new iPad Pro so you don’t have to!

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I’m no stranger to the iPad. In fact, it once caused me not to get a job at an Apple store shortly after college. I was asked in an interview, “What do you think of the new iPad,” and I answered honestly (mistake number one in a job interview I would learn):

“I’m not sure how I feel about it, it doesn’t really do what I would want it to do.”

I didn’t get a call back for a second interview. Little did I know this would be the start of my rocky relationships with tablets.

In 2012 I bought refurbished a 32GB “New iPad.” With its retina screen, I told myself it would be the perfect portfolio alternative, and I could make myself look so cool by bringing a digital device to a client meeting, instead of a printed book.

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The new Apple iPad Pro lets you edit 3GB Photoshop files with “zero lag”

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So, Apple’s done its latest round of product announcements. Amongst them, there’s a new iPad Pro, and it seems to have seen some pretty significant changes over the previous models. It’s had a huge “next generation” performance boost, with a new design offering a substantially larger screen ratio. But probably the biggest change is that the Lightning port has disappeared. It’s been replaced by a Type-C USB 3.1 Gen 2 socket.

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See how Apple used real fire and practical effects for new Apple Watch faces

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Regular as clockwork, every year, Apple announces their new products and mobile operating system updates. And that includes their line of watches. The new WatchOS 5 comes with new dynamic faces. Designed to work with the Apple Watch Series 4, these new faces are not CG as we might first think. They were actually made using practical effects.

The new faces include Fire & Water, Vapour and Liquid Metal. They can be configured in numerous ways, and animate when you raise your arm to look at your watch. Cool Hunting posted this minute-long video to show how they were made and we see some pretty cool techniques.

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ASA rules that Apple can claim the iPhone X shoots “studio-quality portraits”

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Back in March, Apple started showing an advertisement on UK TV for the iPhone X. It claimed “radically new cameras with Portrait Lighting. Studio-quality portraits. Without the studio”. Not everybody was impressed by this claim, and two filed a complaint with the UK’s Advertising Standards Authority.

They alleged that the claim “Studio-quality portraits” was misleading and could not be substantiated. Well, it seems it’s not all doom and gloom for Apple right now. After an investigation, the ASA have examined the complaints and ruled that yes, Apple can make that claim.

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Apple will replace your dodgy MacBook keyboards for free under new service program

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It looks like the Apple “Butterfly” keyboard saga may have come to a conclusion. After being hit with two class-action lawsuits last month over the keyboards in MacBook models since 2015, a third one was brought about at the beginning of this month.

In response, Apple has now launched a new Keyboard Service Program to replace faulty keyboards in MacBook and MacBook Pro models.

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