Huge international companies pay close attention to their public image and there’s nothing strange about it. But Apple seems to has gone a tad too far. According to director Rian Johnson, the company bans movie villains from using iPhones in screen.
Here’s how to light and shoot cinematic Apple-like product commercials
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When it comes to product photography, there are a lot of brands out there who keep a very consistent look and feel to their promotional material. Whether it’s a truck or a toaster, you can immediately tell by the way it’s lit and shot that it belongs to a certain brand.
One such brand is Apple. And while many of their product photos and videos are actually CG, the guys at Syrp have broken down Apple’s techniques to show you how you can shoot it for real.
This epic snowball fight video was shot entirely on iPhone by John Wick director, David Leitch
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It looks like Apple’s going a bit nuts on the “shot on iPhone” campaign this year, at least when it comes to video. Selena Gomez recently shot an entire music video with it, albeit one that doesn’t really tax the iPhone’s camera all that much. Now, they’ve put one in the hands John Wick, Deadpool 2 And Hobbs & Shaw director David Leitch.
His creation is a snowball fight of epic proportions called “Snowbrawl”. It’s the type of family Christmas video that the rest of us could only dream of shooting. With any type of camera. As one would expect from somebody like John Leitch, it’s packed full of action, stunts and slow motion.
Apple launches “most powerful yet” 16-inch MacBook Pro: 64GB of RAM, 8TB of storage, and more
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Apple has just launched the new MacBook Pro, with a 16” instead of 15” screen and modified keyboard. It can be configured with up to 64GB of RAM and have up to 8TB of internal storage, which photographers will definitely find handy.
Luna Display lets you use your old Mac as a second monitor for your new one
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Macs generally tend to hold their value quite well on the used market, but sometimes you just don’t want to get rid of your old computer when you get a new one. If you rely on photography for your income, having a backup can be vital, especially given the number of repairs and recalls Apple seems to have going on.
But if you don’t want to just leave your old Mac sitting there doing nothing while you work on your new one, you can turn it into a secondary monitor, thanks to the latest version of Luna Display and its new “Mac-to-Mac” mode.
Photographer stuck in Vietnam after airline bans him from flying with recalled MacBook Pro
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A few months ago, Apple announced a recall for a certain number of 15-inch Retina MacBook Pro laptops, and the FAA banned these laptops from flights. British travel photographer Julian Elliott recently tried to fly out of Vietnam with his MacBook Pro from the “suspicious” series. However, his laptop was deemed unsafe and he ended up being stuck in a foreign country.
These guys toured around California to recreate the Apple macOS wallpapers
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With the exception of the Windows XP wallpaper, the macOS wallpapers from Apple are probably some of the most recognisable photographs out there today. Often, we sit at our screens, seeing landscapes like these, wondering what it would be like to see them in person.
YouTuber Andrew Levitt certainly thought that. So, he teamed up with friends Jacob Phillips and Taylor Gray and then sit off in search of those exact locations to recreate the images for themselves. And, they documented the trip so the rest of us could tag along.
Apple wants to trademark “Slofie”, the slow-motion selfie
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iPhone 11 was announced earlier this month, and it’s all about the camera(s). It’s aimed at mobile photographers, filmmakers, and of course – selfie-takers. The latest iPhone has slow-motion capabilities on the front camera so you can take slow-motion selfies, or as Apple calls them, “slofies.” Apple seems to like their made-up term so much, that they have applied for a US trademark.
Emojivision turns your photos into weird and wonderful emoji-filled mosaics
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Apps like this are kind of an oddity. On the one hand, they make you despair for humanity and the levels to which it’s sunk. Yet, at the same time, they really can give you a good laugh and cheer up your otherwise boring day. The latest in this long line of horrific but amusing apps is Emojivision. It’s an app which turns your photos into mosaics made up of emojis.
The FAA has banned some MacBook Pros from flights over battery recall
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A couple of months ago, Apple announced a recall for a “limited number” of 15-inch Retina MacBook Pro laptops sold between 2015 and 2017. This was due to the fact that “the battery may overheat and pose a fire safety risk”. If you own one, you can enter your serial number into this page to check if yours is affected by the recall.
If you’re not bothered about checking, don’t worry, the FAA is enforcing it for you, should you attempt to fly with it. They have alerted major U.S. airlines about the recall, and they’re banning the affected MacBooks from flights, reminding airlines to follow 2016 safety instructions for goods with recalled batteries, Bloomberg reports.
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