“Bokeh” is a Japanese word describing the aesthetic quality of the blur in out-of-focus areas of photos. And as we all know, it’s a noun. Well, Apple decided to play with language a bit in its latest ad and turn “bokeh” into a verb. Oh, and the ladies in the ad are pronouncing it wrong as well.
It seems that there’s something a little off with the latest release of Premiere Pro for users running on a MacBook Pro. After a user posted to the Adobe Forums that Premiere Pro seemed to have blown the speakers on his 2-month-old 2018 MacBook Pro, other users responded with similar reports.
Andripeetso claims that while working on a project in Premiere Pro with the volume set to about half, he suddenly heard a loud screeching noise, and when it stopped the speakers were very quiet. Upon restarting, he says they were clearly blown.
Contests requiring people to submit photos to enter are often seen as something of a rights-grab. You enter and give whoever’s running the competition a universal, worldwide, irrevocable license to do whatever they want with your photos. Most people don’t realise this, as it’s buried deep in the terms of entry, but more people are starting to realise.
Apple launched a new Shot on iPhone Challenge last week, and the “winners” would see their images featured on billboards, Apple retail stores, and online. A nice little ego-stroke, but no mention of compensation. No usage license fees to be paid. After being called out by quite a few people on Twitter, Apple have changed the rules to state that winners will receive a license fee.
As good as Godox equipment can be, it has one fatal flaw which puts many photographers off using their equipment. There’s no easy, native way to update the firmware on a Mac. And firmware updates do come fairly regularly for their various models of flashes and triggers. It’s a question I see pop up regularly in Facebook groups, and I’m asked personally quite often, too.
But there is some hope, using an application called VirtualBox to run a virtual Windows operating system inside your MacOS desktop. This video from photographer Ken Falk walks us through the process of updating his Godox firmware on the Mac.
Whether you’re for or against smartphone filmmaking, you can’t deny that some creators make the best out of camera phones. On its YouTube channel, Apple has recently published a wonderful short documentary shot entirely on iPhone XS. It tells a story of Japan’s “decotora” or “decoration trucks” and it was shot by Jiro Konami.
Most of Apple’s ads over the years tend to be a dig at a competitor. Most notably, PCs. But over the last few years, Apple’s been on the receiving end of other companies ads taking jabs at them, particularly from Samsung. So, they changed tactics to try and tell stories, especially with their Christmas adverts.
And while this is still just an advertisement, Apple’s 2018 Christmas ad, Share Your Gifts, tells a great story. And regardless of who’s saying it, the message it gives is a good one; If you’re a secret creative, don’t be afraid to put yourself and your work out there.
I’m no stranger to the iPad. In fact, it once caused me not to get a job at an Apple store shortly after college. I was asked in an interview, “What do you think of the new iPad,” and I answered honestly (mistake number one in a job interview I would learn):
“I’m not sure how I feel about it, it doesn’t really do what I would want it to do.”
I didn’t get a call back for a second interview. Little did I know this would be the start of my rocky relationships with tablets.
In 2012 I bought refurbished a 32GB “New iPad.” With its retina screen, I told myself it would be the perfect portfolio alternative, and I could make myself look so cool by bringing a digital device to a client meeting, instead of a printed book.
So, Apple’s done its latest round of product announcements. Amongst them, there’s a new iPad Pro, and it seems to have seen some pretty significant changes over the previous models. It’s had a huge “next generation” performance boost, with a new design offering a substantially larger screen ratio. But probably the biggest change is that the Lightning port has disappeared. It’s been replaced by a Type-C USB 3.1 Gen 2 socket.
Regular as clockwork, every year, Apple announces their new products and mobile operating system updates. And that includes their line of watches. The new WatchOS 5 comes with new dynamic faces. Designed to work with the Apple Watch Series 4, these new faces are not CG as we might first think. They were actually made using practical effects.
The new faces include Fire & Water, Vapour and Liquid Metal. They can be configured in numerous ways, and animate when you raise your arm to look at your watch. Cool Hunting posted this minute-long video to show how they were made and we see some pretty cool techniques.
Don’t worry, Mac users. If you suck at editing your photos, Apple has your back with an over-the-phone photo editing class. Yes, that’s right, they’re going to guide you through editing your photos… over the phone. Hey, at least they’re free, right?