Well, this is kind of a surprise, but also not. It’s not surprising that Instagram (and Facebook) would be capable of trying something like this, but it’s a bit of a surprise that they actually went through with it. According to a new iOS 14.5 notice in the Instagram and Apps users are promoted to ask permission to track user data on the device to improve ads.
The initial statement seems all well and good, but when we get to how Instagram and Facebook say they use this data, one of the arguments given for both apps is to help keep it “free of charge”. Oh yes, that’s right. The “It’s free and always will be” philosophy of Facebook (and apparently other companies it owns) has apparently morphed into “It’s free as long as we get our way”.