Fuji’s $5,999 medium format GFX 100S has now been officially announced

Jan 27, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Fuji’s $5,999 medium format GFX 100S has now been officially announced

Jan 27, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

Share on:

Fujifilm has now officially announced the new GFX 100S, and it has indeed been released at the $5,999 price tag rumoured earlier this month. Given yesterday’s release of the Sony A1 at $6,499, this seems an extremely reasonable price for what you’re getting. Of course, medium format lenses are a tad more expensive.

Development for the camera was announced back in 2018, and there’s been quite a bit of speculation about what it might offer. Today’s announcement, however, puts all those rumours and speculation to rest.

YouTube video

The camera features a 102-megapixel 44x33mm BSI CMOS sensor, with 16-Bit RAW stills output as well as 4K DCI and UHD video with 10-Bit 4:2:0 internal recording. Externally you can send out 10-Bit 4:2:2 or 12-Bit RAW to an external recorder. It features 5-axis sensor-shift in-body image stabilisation which works with any lens, although offers up to 6 stops of stabilisation when using OIS-enabled lenses.

Fujifilm GFX 100S
Sensor102-megapixel 43.8×32.9mm BSI CMOS sensor
FormatMedium Format
Lens MountFujifilm G
IBISYes, up to 6 stops
AF points425 phase detection
ISO sensitivity200-12800 (200-25600 extended)
Max shutter speed1/4000 (Mechanical) / 1/16,000 (Electronic) / 1/4000 (Electronic front curtain flash)
Continuous shootingUp to 5fps
Viewfinder3.69m-dot 0.5″ EVF
LCD2.36m-dot 3-way tilting touchscreen LCD
Internal video modes10-Bit 4:2:0 4K DCI/UHD up to 29.97fps
External video10-Bit 4:2:2 or 12-Bit RAW over HDMI
Card slotsDual UHS-II SD card lsots
ConnectivityUSB 3.2 Gen 1, WiFi, Bluetooth
Battery2200mAh battery (Fujifilm NP-W235)
Dimensions150×104.2×87.2mm
Weight900g (with battery and memory)
Price$5,999

Compared to the GFX 50S, the new GFX 100S has a significantly smaller body. It means it more easily fits into your bag, although the weight isn’t too dissimilar, dropping from 950g to 900g. The battery life is improved over its predecessor, too, allowing for 460 shots over 400 – although this still doesn’t come close to the 800 of the GFX 100. Of course, the GFX 100S uses the smaller battery of the X-T4 – which is much smaller than the battery used in the GFX 50S.

The GFX 100S (left) is significantly slimmer than the GFX 50S (right)

The GFX 100S gains an extra film simulation mode, the “Nostalgia Neg”. Fuji says this is based on a look used by American film photographer, Stephen Shore, offering amber-tinted highlights with cyan skies and saturated reds with deep shadows. Unlike the GFX 50S, the GFX 100S now also has a built-in fixed electronic viewfinder. It’s a 3.69mm-dot OLED display with 0.77x magnification, which should offer a great viewing experience while shooting.

Overall, it looks a bit of a beast and at $5,999, I’m sure it’ll prove to be an easy upgrade option for many GFX 50S shooters and offer some serious competition to the higher end “full-frame” DSLR/mirrorless market.

The Fuji GFX 100S is available to pre-order now for $5,999 and is expected to start shipping in March.

Would you consider medium format at this price over a flagship full-frame mirrorless camera?

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

3 responses to “Fuji’s $5,999 medium format GFX 100S has now been officially announced”

  1. Dušan DuPe Pethö Avatar
    Dušan DuPe Pethö

    Yes

  2. Steven Lang Avatar
    Steven Lang

    Wouldn’t even consider a so called full- frame camera now that Fujifilm is leading the way with larger sensor camera’s. Bring it, Hasselblad, and Pentax. It would be good to see Leica, Phase One, and possibly Sony making crop medium format camera at a good price. Whilst in the land of cinematography Red, and Blackmagic are making inroads with reasonable priced cine camera’s. Arri have also released some cine large format camera’s such as the Arri Alexa LF and 65. Panovision is kicking along using Red sensors. A shout out to Rencay 12k³ system too.

  3. Steven Lang Avatar
    Steven Lang

    I am not bagging digital 35mm still camera’s they are very good.
    Just want this not so strange crop medium format to do well and drop in price. Black Magic Ursa mini 12k can produce 80MP from a single frame shooting super 35mm @ 60fps.

    Waiting for the camera manufacturers to make a modular cine/photo hybrid interchangeable lens and sensor camera. And use a 24bit per 5 chanel colour gamut/CIE and YUV model. And 3D imagery direct to CAD/CAM. And organic curved circular sensor compatibility with the interchangeable sensor system. And TOF with AI and ML. Oh yeah Canon, Nikon, Olympus, and Panasonic join in the party too. Smart phones are dumb.
    Um stop now, ok! Talking to myself. Cheers ?