Facebook sues a company that made almost $9.5 million from fake Instagram likes and followers

Apr 29, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Facebook sues a company that made almost $9.5 million from fake Instagram likes and followers

Apr 29, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Last year Instagram started removing fake follows, comments, and likes from the platform. However, the fight has just got fiercer. Instagram’s parent company, Facebook, has recently filed a lawsuit against a New Zealand-based company that offered these services.

Facebook recently shared a post on its Newsroom website. Jessica Romero, the company’s Director of Platform Enforcement and Litigation, explained that Facebook and Instagram filed a lawsuit against one company and three people. They “operated a service that provided fake likes, views, and followers to Instagram users.”

“By filing the lawsuit, we are sending a message that this kind of fraudulent activity is not tolerated on our services, and we will act to protect the integrity of our platform.”

Romero added that Facebook does whatever it takes to detect and ban inauthentic activity from its platforms. This includes “blocking the creation and use of fake accounts, and using machine learning technology to proactively find and remove inauthentic activity from Instagram.” And apparently, filing a lawsuit is another step towards making Instagram and Facebook more genuine.

According to the lawsuit, the New Zealand-based company earned approximately $9.43 million from selling fake likes, comments, and followers on Instagram. By doing this, they violated Instagram’s Terms of Use and Community Guidelines. But, the lawsuit notes that they have helped other Instagram users violate them, too. If Instagram and Facebook win the case, the lawsuit reads that they’re entitled to damages of at least $9.43 million and any other amount proven at trial.

[via DPReview]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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One response to “Facebook sues a company that made almost $9.5 million from fake Instagram likes and followers”

  1. Tj Ó Seamállaigh Avatar
    Tj Ó Seamállaigh

    “By filing the lawsuit, we are sending a message that this kind of
    fraudulent activity is not tolerated on our services, and we will act to
    protect the integrity of our platform.”

    You screwed up that integrity long ago. You created a beast, deal with it. And those are not the only ones.