Last year Instagram started removing fake follows, comments, and likes from the platform. However, the fight has just got fiercer. Instagram’s parent company, Facebook, has recently filed a lawsuit against a New Zealand-based company that offered these services.
Facebook recently shared a post on its Newsroom website. Jessica Romero, the company’s Director of Platform Enforcement and Litigation, explained that Facebook and Instagram filed a lawsuit against one company and three people. They “operated a service that provided fake likes, views, and followers to Instagram users.”
“By filing the lawsuit, we are sending a message that this kind of fraudulent activity is not tolerated on our services, and we will act to protect the integrity of our platform.”
Romero added that Facebook does whatever it takes to detect and ban inauthentic activity from its platforms. This includes “blocking the creation and use of fake accounts, and using machine learning technology to proactively find and remove inauthentic activity from Instagram.” And apparently, filing a lawsuit is another step towards making Instagram and Facebook more genuine.