Posts by Author: John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
The best way to learn and understand lenses is to just get out there and use them
May 22, 2017
John Aldred
Every day I see the same question being posted across forums and social media. “What lens should I buy?”. The simple answer is “We’ve no…
Kodak motion picture film infrastructure being rebuilt including 5 year deal with Pinewood Studios
May 19, 2017
John Aldred
Kodak was on the brink of death. Thanks to a number of die hard high profile filmmakers, though, Kodak film was saved. They lobbied studios…
How to create a classic and moody photograph of a wine bottle
May 19, 2017
John Aldred
Photography Dustin Dolby has been putting a lot of effort into his short series on photographing wine and wine bottles. Part 1 introduced us to…
Learn how to do three point lighting like a pro
May 19, 2017
John Aldred
The basic three point lighting technique is a staple in portraits. It’s a simple and straightforward setup. It consists of a key light, a fill…
Looks like Sony is developing a fast 400mm prime lens for the A9
May 19, 2017
John Aldred
When the new Sony A9 announcement came, a fair few people were confused. It shoots up to 20fps with no shutter blackout. It has an…
4 ways to get silky smooth stable video footage
May 18, 2017
John Aldred
Getting clean stable footage is often one of the more difficult challenges with video. Especially while you’re still figuring everything out. Recently, we showed you…
Google Lens will turn your smartphone’s camera into a powerful AI & AR search tool
May 18, 2017
John Aldred
Google seems to heavily turning into an AI company above all else right now. AI is a necessary part of Google’s search in order to…
Sound may have the biggest impact on how well your film tells its story
May 18, 2017
John Aldred
It’s often said that the camera is the least important aspect of shooting video. That people will watch a low quality noisy video without any…
Did Apple just secretly solve vertical video with the iPhone 8?
May 18, 2017
John Aldred
The iPhone 8 has been a hotly anticipated device. Most notably because it marks the 10th anniversary since the initial iPhone release in 2007. People…
The thrift store challenge is over. Student finds pristine Leica M2 for only $5
May 17, 2017
John Aldred
I like thrift stores as much as the next photographer. And garage sales, car boot sales, and other places where another man’s trash is my…