Apple just got bumped down to 4th place in the smartphone market

Aug 15, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Apple just got bumped down to 4th place in the smartphone market

Aug 15, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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After the introduction of the iPhone in 2007, Apple’s smartphone presence just grew and grew, ultimately becoming the top dog in the market. But last year, Samsung knocked Apple from their throne to become the world’s most popular smartphone brand.

This year, findings published by IHS Markit shows that Apple has now also been overtaken by Huawei and Oppo, dropping Apple down into 4th place.

The smartphone market as a whole is starting to shrink, with this being the seventh consecutive quarter in which the smartphone market has declined. As many phones start to see only incremental advances with each new generation, people just aren’t replacing their phones as often.

The report says that Apple shipped 35.3 million units worldwide in the second quarter of 2019, down from 41.3 million in the same quarter last year. IHS Markit puts this down to “insufficient price elasticity in its older models”. Essentially, the old models aren’t being reduced in price as newer ones are announced, so they’re just sitting there unsold.

Samsung not only maintains but strengthens its lead, increasing sales from 75.1 million phones shipped in Q2 2019 vs 70.8 million in Q2 2018 giving them a 23% market share for the quarter based on sales. Oppo gained quite a nice little boost, too, going from 31.9 million sales in Q2 2018 to 36.2 million in Q2 2019.

Surprising, though, possibly, is Huawei’s number 2 spot. The ban temporarily placed on its products in the USA earlier in the year doesn’t seem to have affected them all that much. They appear to have weathered the storm just fine, going from 54.2 million sales in the second quarter last year up to 58.7 million in Q2 2019, although down slightly from the 59.1 million sold in the first quarter before the ban was implemented.

Other manufacturers seem to be struggling, with LG and Motorola, once giants in the smartphone world, seeing less than 9 million shipped units in both the first and second quarters of this year. Last year, Motorola was at 10 million and LG stood at 11.2 million units shipped.

Apple is still yet to announce this year’s iPhones, although, if the past couple of generations of iPhone are anything to go by, I’m not sure things will turn around overnight once they do. They’ll have to come up with something pretty special.

It’s interesting to see what correlation there is, if any, between manufacturer market share and DxOMark smartphone scores, and how much a smartphone’s camera might actually influence sales. It may be a priority for folks reading sites like this, but is it a priority for the general population?

Of the DxOMark current top 10, three phones come from Samsung, three more from Huawei, Apple sits in the #10 spot with the iPhone XS Max, and Oppo doesn’t appear at all. The three remaining spots belong to the OnePlus 7 Pro and Honor 20 Pro, tied for joint 4th place and the Xiaomi Mi 9 in 9th. Xiaomi sits in 5th place for market share, right behind Apple.

Head on over to IHS Markit to read the full report.

What phone are you using? What will your next one be?

[via Business Insider]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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16 responses to “Apple just got bumped down to 4th place in the smartphone market”

  1. David New Avatar
    David New

    apple is overrated handholding pap technology

  2. Jan Leah Avatar
    Jan Leah

    My next phone will be either a Samsung or Huawei. Need something with a kick ass camera.

    1. Marko Avatar
      Marko

      I have the Huawei P20 Pro and it’s an amazing phone, not just the camera but the whole package.

    2. Nermin Huskić Avatar
      Nermin Huskić

      Jan Leah buy camera

  3. Iain Mack Avatar
    Iain Mack

    Apple. Hated android os with a vengeance.

  4. Philipp Buchecker Avatar
    Philipp Buchecker

    Deserved …

  5. Marko Avatar
    Marko

    Soon to be 5th…
    For a simple fact that more and more Chinese and Asians in general prefer using Chinese made phone than an American one.

  6. Jz Aamir Avatar
    Jz Aamir

    Apple will rise again, It’s not just the hardware that matters but a stable software, the combination is unbeatable.

    1. Chainsaw Charlie Avatar
      Chainsaw Charlie

      That’s exactly why Apple is falling. It’s not just the superior hardware in Android phones, the software in them came a long way since Froyo or Gingerbread, and is now stable as Apples software, if not even better, and Apple have lost the only advantage it had. Even my Xperia ZR from 2013 was stable as hell, it wasn’t turned off or restarted during the 3 years i’ve used it, except for the updates. The same story for the S7 i’m still using. Not to mention newer flagships with newer hardware and newer Android versions.
      And that’s why Apple, with it’s limited ecosystem, limited hardware and limited software, will not rise again.

    2. Nermin Huskić Avatar
      Nermin Huskić

      Jz Aamir have you tried Xiaomi?

    3. Jz Aamir Avatar
      Jz Aamir

      Nermin Huskić I’d rather stay away from anything Android!!! they’ve the tendency to slow down or hang when more than 2 to 3 apps are opened all at once.

      1. David Sanders Avatar
        David Sanders

        It’s 2019, even budget androids haven’t had issues like this for years now. Some Android phones offer 12gb of ram. That’s more than most people’s computers have. I think it might be time to try an Android phone made in the last 5 years. smh

    4. Huge Dom Avatar
      Huge Dom

      is funny you mentioned that cause I started with Apple and after numerous problems with OS update, some of it include having my contacts wiped (both on phone and iCloud), unable to start up, slowing down performance to maintain battery health, etc, I had switched to Android. Android hasn’t been completely problem free either but none of it was as critical as the major problems I had encountered with the “reliable” Apple.

  7. Albin Avatar
    Albin

    Huawei’s market share of US handsets has always been microscopic, in the “Other” category behind Apple, Samsung, Motorola and LG, so the American ban has not hurt its inconsequential sales. But Huawei consistently ranks among among the best phones available, especially its camera systems, and has steadily gained market share globally. Many foreigners are no doubt edging them over other brands just to put a big middle finger in the President’s hostile face.

    Longer term, after the 2020 election, a loss of the Android / Google platform and other US products (e.g. Microsoft) would be a serious setback but would also spur Chinese and other developing markets to diversify away from disturbingly unreliable American services and suppliers, increasingly subject to the daily tantrum.

  8. XY Avatar
    XY

    Easy solution, lower their price = more sales = more handsets in people’s hands = more dominance. Raising the price wi keep pushing them down. Huawei is doing it right even with the mid range and sub brands

  9. Charles Mathis Avatar
    Charles Mathis

    Great post