GoPro makes another job cut, laying off up to 300 people
Jan 5, 2018
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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After a seemingly good start in 2017, GoPro seems to be struggling again. As the sources close to the company claim, GoPro is laying off 200 to 300 employees this week. Reportedly, the layoffs are concentrated mainly on the company’s aerial division, which could have an impact on their drone production.
As TechCrunch reports, GoPro sent a letter to notify the employers of the layoffs. In the letter, they explained that the job cuts are a part of their restructuring efforts “to better align [their] resources with business requirements”. Reportedly, the employees will be kept on the payroll until February 16, and GoPro is most likely saving the official announcement for after CES.
We’ve seen similar moves from GoPro in the past. They had job cuts in January and December 2016, as well as in March 2017. Their Karma drone and its random crashes caused them a lot of losses. It was recalled, but the company decided to relaunch it without many upgrades in February 2017.
We’ve seen GoPro struggle with failure and competition before and get back on their feet again. So, it may happen again after the current crisis. Since the news is still unofficial, we’ve contacted GoPro for comments and will update this post if we get any new information.
[via TechCrunch]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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4 responses to “GoPro makes another job cut, laying off up to 300 people”
I think go pro won’t make it.
Is sinking fast.
I knew when they went public it was all downhill from there. Quality control went down, as did the long term future of the company, in exchange for short term goals.
Massive sellings is the problem behind this new crisis. You see, how many people have their desire for GoPro products relatively high to company’s prices? Also, can the large consumer’s group that GoPro is targeting to clearly afford those prices?