We’ve been writing it wrong. It’s “Z 6” and “Z 7” not Z6 and Z7, says Nikon

Dec 19, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

We’ve been writing it wrong. It’s “Z 6” and “Z 7” not Z6 and Z7, says Nikon

Dec 19, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Sometimes, branding or naming products doesn’t always go as a company intends. They call it one thing, they want us to call it that thing, but then the general public calls it something else. Apparently, Nikon’s two new mirrorless cameras are a case of this.

According to Nikon, they’re not the Nikon Z6 and Z7, they’re the “Z 6” and “Z 7”. The space is, apparently, important, although the world doesn’t seem to care – or have noticed.

As noted on The Digital Picture, when the first media announcements came out, they were clearly marked as the “Z 6” and “Z 7”. It’s listed that way on the various Nikon websites around the world, too.

It seems, though, that retailers didn’t receive that particular memo. According to TDP, there was a mistake in the new product information they received, and so their product listings became the “Z6” and “Z7”, without the space. This was then repeated by everybody else.

The folks at The Digital Picture reached out to Nikon to ask them about this…

“Z” is a letter symbolizing Nikon’s new camera brand. To emphasize this, there is a space between Z and 7/6.

– Nikon’s official response

So, there is supposed to be a space there, and it means something. It’s to separate the importance of “Z” from the model number. Of course, retailers and the general public can hardly be forgiven for not noticing – or caring.

Nikon’s product line has pretty much had the letters and numbers in their cameras running together for years. Just about every F or N model 35mm SLR and every D model DSLR has just had the numbers run straight from the letter (with maybe an “h” or “s” or “x” tacked onto the end for good measure) without any spaces whatsoever.

And those links I posted above, those came up for Nikon UK and Nikon USA when I searched specifically for “Nikon Z 6” and “Nikon Z 7”, but you know what came up higher? Pages with “Nikon Z6” and “Nikon Z7” in the title.

So, there you have it. Officially they’re the “Z 6” and “Z 7” and the space is a big deal to Nikon. Although we’ll probably all still call them the Z6 and Z7 anyway.

[via The Digital Picture]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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5 responses to “We’ve been writing it wrong. It’s “Z 6” and “Z 7” not Z6 and Z7, says Nikon”

  1. Tj Ó Seamállaigh Avatar
    Tj Ó Seamállaigh

    ………….. fascinating…… really….

  2. Michael Estwik Avatar
    Michael Estwik

    Zame zhit. ??

  3. Del Robertson Somerville Avatar
    Del Robertson Somerville

    Nike spring to mind…

  4. Chris Avatar
    Chris

    That’s nothing, I’ve been mispronouncing “Nikon” since forever.

  5. bartosz325 Avatar
    bartosz325

    Same thing with Xiaomi. Instead Xiaomi Mi 9 for example, we write Xiaomi Mi9