Lytro
Focus-Pocus: Tripping with the Light Field Fantastic Lytro Camera
May 17, 2025
David Prochnow
What looks like a gigantic lipstick from the prop department of the movie “Attack of the 50 Ft. Woman” is, in reality, a camera. But…
Google is buying Lytro for around $40,000,000
Mar 21, 2018
John Aldred
Google, it seems, is acquiring Lytro. Yes, the company that made that crazy light field camera and then got out of photography to move into VR…
Lytro officially kills off their online sharing platform
Dec 6, 2017
Dunja Đuđić
It’s been a while since Lytro decided to abandon the world of photography and focus on the video solutions. But their latest announcement is another…
Lytro takes us to the moon with first footage from their VR camera
Aug 31, 2016
John Aldred
We first mentioned Lytro’s Immerge virtual reality camera last year. Incorporating their light field technology at its core, it has a very unique appearance resembling…
Adobe to add 5D Mark IV’s dual pixel RAW functionality to Lightroom and Photoshop
Aug 30, 2016
John Aldred
The dual pixel sensor of the 5D Mark IV has two main functions. One is to improve the accuracy of the autofocus. The other gives…
Lytro are out to change the future of cinema and they want to get into the hands of all filmmakers
Apr 29, 2016
John Aldred
We all saw the big announcement a couple of weeks ago about Lytro’s new Cinema camera, but the folks over at No Film School sat down to have…
Lytro is making big waves in Hollywood with their groundbreaking new Cinema camera
Apr 14, 2016
John Aldred
While Lytro might’ve exited stage left from the world of photography, they’ve set their sights on Hollywood and they’re looking real hard, as is their…
How Light Field Photography Works
Nov 28, 2015
Gannon Burgett
Lytro might be the company most synonymous with light field photography, but the reality is it’s been around for almost almost 25 years now. Do…
Lytro announces A first ever Light field virtual reality camera – Immerge
Nov 5, 2015
Udi Tirosh
Lytro just announced the first ever Light field virtual reality camera. This is an interesting shift in direction for a company that on one really got what…
Panasonic Reportedly Building Focus-After-Capture Feature Into Upcoming Cameras
Jul 15, 2015
Allen Mowery
We’ve seen previous unveilings of post-focusing cameras, such as the Lytro Illum, which allow the user to change the focus of the image after it’s…