Lytro announces A first ever Light field virtual reality camera – Immerge

Nov 5, 2015

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Lytro announces A first ever Light field virtual reality camera – Immerge

Nov 5, 2015

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Lytro just announced the first ever Light field virtual reality camera. This is an interesting shift in direction for a company that on one really got what they were doing. While their previous cameras were somewhat gimiky, this new camera may actually have real application in the emerging VR production world.

Immerge, a spherical camera captures light coming from every direction, creating a representation of the world outside the sphere. Unlike other spherical capture devices that we’ve seen, Immerge not only captures an image of its surrounding, but also records the depth information of each object around it.

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The idea that this technology presents is far beyond focus-after-the-fact which leads me to speculate that this was the company direction all along, and that their cameras were just test balloons to gather some information on their core technology. (hence the first Lytro is now selling at $70 and the ILLUM at $600 with the occasional sale.

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I am thinking that the implications of gaming, home entertainment systems and the way we experiance story may shift id Lytro will deliver on their promise.

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Here is the announcement video, and a link to a demo of the new camera capabilities.

https://vimeo.com/144034085

[Immerge via mirrorlessrumors]

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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3 responses to “Lytro announces A first ever Light field virtual reality camera – Immerge”

  1. Brian Bledsoe Avatar
    Brian Bledsoe

    Was just reading up on the company yesterday… Very intriguing. @Lytro

  2. joe_average Avatar
    joe_average

    “reliable depth information.” not from what i’ve seen with my illum. they make neat stuff, but not ready for consumer market. that is why the original lytro and the illum weren’t so successful. people just don’t know what to do with them. not to mention, they require serious processing cycles (even on my maxed out pc). i love to show them to friends, but i recommend against purchasing them, even with the deep sales that have been going on to blow them out.

  3. Edward McNamara Avatar
    Edward McNamara

    Let’s see an example. Where’s their demo? If they have even a single one that works we should all be able to view the output on our phones in mono and in 3D if you have a cheap Google Cardboard.
    The lack of a demo says a lot.