Sony gearing up to announce the A7R IV later today, rumour suggests

Jul 16, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony gearing up to announce the A7R IV later today, rumour suggests

Jul 16, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Japanese website Nokishita says that Sony has begun editing product pages for an “ILCE-7RM4” camera (the expected product code for a future Sony A7R IV). There’s an official announcement expected from Sony later today, in just a couple of hours, in fact via Alpha Universe, where we may expect to hear that the Sony A7R IV is on the way. And possibly other cameras, too.

https://twitter.com/nokishita_c/status/1151035618950025217

The Google translated version of the tweet reads…

Sony has started editing the product page for “ILCE-7RM4”. Announced tonight? #News

They’ve also confirmed that a battery grip titled “VG-C4EM” is also on the way. Given that the VG-V3EM is the grip for the A7R III, this being a grip for a hypothetical A7R IV seems logical.

https://twitter.com/nokishita_c/status/1151039951968112651

We confirmed new battery grip “VG-C4EM” in Sony’s new accessories list. #rumor

Previous rumours have suggested that a super high-resolution Sony A7R IV might feature a new 60-megapixel Sony IMX551 CMOS sensor. In theory, this could offer 8K video recording, however, that would require huge processing power. Personally, if Sony could at least break out of 8-bit 4K UHD, I’d be happy.

I’m quite surprised to hear that the A7R IV might be announced so soon, given that we’re still waiting for news on an A7S III. The sensor expected to be in the A7S III is the Sony IMX435, which was leaked at the same time as the IMX551. The Sony A7R III was announced in October 2017, less than two years ago, while the A7S II was announced in September 2015 and is definitely due for an updated model.

There’s been no word, either, on whether or not we’ll finally see that high-end Sony APS-C mirrorless camera, often referred to as the “A7000”, that’s been rumoured since last October.

So, perhaps we may see several announcements today. You can tune into Sony’s live announcement over on Alpha Universe, and we’ll also be posting a summary here as news comes.

What are you hoping Sony announces today? A7R IV? A7S III or a high-end APS-C camera?

[via Daily camera News]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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One response to “Sony gearing up to announce the A7R IV later today, rumour suggests”

  1. Petar Maksimovic Avatar
    Petar Maksimovic

    Price drops.