Sigma CEO: If we stopped making cameras, my father will return as a Zombie and kill me
Everybody wants to know what Sigma plans for the future. Ever since they launched the ART line, the company has been getting nothing but praise.
While there is a huge focus on Sigma’s lenses, the company’s camera line does not “suffer” from the same success. I mean Sigma’s lenses are a viable option when looking for a camera, but I don’t really think photographers are considering them seriously when deciding on a new body. So here is the million dollar question, why are Sigma making cameras in the first place?
Lensvid interview with Mr. Kazuto Yamaki – Sigma’s CEO and son on the founder, sheds some light on this. In a moment of open-heartedness the CEO confesses that making cameras was his dad’s vision for the company. If he stopped making them:
my dad will return from the grave as a zombie and try to kill me
That said, there are some more earthly reasons for Sigma to make camera bodies. Mr. Kazuto Yamaki tells Lensvid that the main reason is helping the company to make better lenses. The fact that Sigma has deep in-house knowledge on all the optical path up to the sensor (which is sigma made and not bought from Sony), give them an edge over other third party lens makers. (Hit 6:40 for the zombie part, and 5:00 for the general camera discussion)
[A Talk With Sigma’s CEO | Lensvid]
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.