Sigma CEO: we will make smaller lenses, but bigger cameras

Nov 11, 2019

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Sigma CEO: we will make smaller lenses, but bigger cameras

Nov 11, 2019

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Over at Saloon De La Photo in Paris, Sigma held a quick Q&A session with Mr. Kazuto Yamaki, CEO of Sigma. There is a wonky angle capture of this talk, if you want to see the entire thing (starts about  40 minutes into the video). It is a long session, with many interesting questions, but photographer Paul Monaghan took a few key notes from this session and allowed us to share them.

The first take is that the new up-coming full-frame Foveon will not be in the FP format:

The new Sigma Foveon camera will be bigger than the fp, mostly as it requires a more powerful processor to work which wouldn’t yet fit in the fp size.

I welcome this because some of my best Sigma lenses are rather large like the 105 f1.4 ART so they would balance better and give room to place a mechanical shutter and other features but I do hope they can also make a Foveon version of the fp at some point as it would be a great travel setup, the dp Merrills are still some of the best IQ for size cameras around all these years later.

Mr. Yamaki also said that they will produce a line of lenses that are smaller in size to go with the FP smaller form factor:

There are two range of lens being made for the L mount cameras, the normal photographic range that will be larger and focus more on IQ like the ART range but they are also working on a second smaller range like the 45mm f2.8 Contemporary which is great news and I feel there’s room for both as people have different needs.

Right around the 1:09 mark Mr. Yamakisays something that for me is incredible. he turns his focus from the commitment of Sigma to the market to its commitment to its employees. Which, in turn, forces the company to create innovative products which will secure Sigma’s share in the high-end market:

maybe you know that we make all the products in Japan to protect our employees’ jobs. Because Sigma is a family company. So first priority is to protect the employees’ job. But the challenge is that product cost in Japan is very high. So unless we go to the higher quality product, we can not survive.

[via Paul Monaghan]

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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13 responses to “Sigma CEO: we will make smaller lenses, but bigger cameras”

  1. Duncan Dimanche Avatar
    Duncan Dimanche

    Sigma is saying next year for the full frame foveon. Not before. (Sigma France)

    1. John Aldred Avatar
      John Aldred

      Next year starts in only 7 weeks. :)

    2. Duncan Dimanche Avatar
      Duncan Dimanche

      John Aldred but it lasts 12 months lol

    3. John Aldred Avatar
      John Aldred

      Yes it does. But we don’t know when during those 12 months it will be announced. And for some period of time during those 12 months it will still be “soon” relative to now. :)

    4. Duncan Dimanche Avatar
      Duncan Dimanche

      John Aldred time is a relative perception….
      #deeptalk

    5. John Aldred Avatar
      John Aldred

      We should just hibernate and have somebody wake us up when it arrives :)

    6. Duncan Dimanche Avatar
      Duncan Dimanche

      John Aldred do you have informations that we don’t have?!…. Cause if you have I am in for hibernation… just sayin’

    7. John Aldred Avatar
      John Aldred

      I wish I did. I’m dying to see what a full-frame Foveon can do!

    8. Duncan Dimanche Avatar
      Duncan Dimanche

      John Aldred it should be interesting ! But they’ll need a beast of a processor to turn it into a usable camera !

    9. John Aldred Avatar
      John Aldred

      Indeed. I have had a brief play with the fp, and while it’s a Bayer sensor, not Foveon, it is absolutely rapid in general operation over the SD Quattro. It gives me some hope that they won’t screw it up. :)

    10. Duncan Dimanche Avatar
      Duncan Dimanche

      John Aldred ? yeah i tried it too and i kind of very much love it

  2. Art Khachatrian Avatar
    Art Khachatrian

    Curious… However, no preliminary mention of the impending Foveon lowlight performance is quite discouraging. Will likely be as bad as predecessors.