DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Sigma CEO says they will focus on mirrorless lenses (pun unintended) over DSLRs

Mar 13, 2020 by John Aldred Add Comment

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Popular lens (and camera) manufacturer Sigma has said that they are going to be giving priority to their DN line of mirrorless system lenses, going forward. A tweet posted by Sigma CEO Kazuto Yamaki confirmed this, stating that while the primary focus will be on DG DN full-frame mirrorless lenses, they will also be working on DC DN lenses for APS-C and Micro Four Thirds.

ありがとうございます。今後の新製品はほとんどミラーレスカメラ用専用設計のDNシリーズになります。ご要望の多いフルサイズミラーレス用のDG DNシリーズが中心になってきますが、現在ご好評をいただいているAPS-C用(+MFT用)のDC DNの拡充もしていかなければならないと考えています。 https://t.co/NqJPzqMPYv

— Kazuto Yamaki (@KazutoYamaki) March 10, 2020

The translated tweet reads…

Most new products in the future will be the DN series designed exclusively for mirrorless cameras. The DG DN series for full-size mirrorless, which is often requested, will be the main product, but we believe that we need to expand the DC DN for APS-C (+ MFT), which is currently gaining popularity.

Sigma currently produces more than 50 lenses, for many different brands and systems including Nikon, Canon, Sony, Olympus, Pentax as well as their own Sigma cameras. Sigma has already abandoned SA mount in favour of the L mount alliance with Panasonic and Leica, but it seems now they’re turning their attention away from DSLRs, too.

It makes a lot of sense, though. Sigma already has a pretty solid lineup for DSLRs, with the 14-24, 24-70 and 70-200mm f/2.8 “Big Three”, the 18-35mm & 50-100mm f/1.8 zooms for APS-C and more fast primes than you can shake a stick at. So, there doesn’t seem to be much point continuing development of new DSLR lenses right now.

With Sigma being so invested in the L mount alliance, too, and with their lenses being so relatively easy for them to adapt to other mirrorless systems, it’s the logical way forward.

Sigma hasn’t said that they’re completely stopping development of new DSLR lenses, so we may still see some, just that mirrorless is taking priority for new ones. Manufacturer of existing DSLR lenses will likely continue for as long as demand requires.

Hopefully, this won’t take away from their full-frame Foveon camera development.

[via 43Rumors]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Sigma CEO: we will make smaller lenses, but bigger cameras Sigma to produce Nikon Z and Canon RF lenses, company CEO confirms Sigma dumps Pentax to focus on mirrorless – will no longer make K-mount DSLR lenses Sigma CEO: If we stopped making cameras, my father will return as a Zombie and kill me

Filed Under: news Tagged With: Lenses, mirrorless, Mr. Kazuto Yamaki, sigma

John Aldred: from diyphotography.net

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

« This boy with autism raised $40,000 to publish book of toy car photos he shot with his phone
Photographer sues supermodel Bella Hadid for sharing his photo on Instagram without permission »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Comica CVM-VM30 is the world’s first wireless shotgun mic
  • Everything you need to know about science/technology photography
  • How Fujifilm survived while Kodak didn’t
  • Use these two simple methods to remove skin shine from portraits
  • Improved Sun Moon Expert app gets you perfectly timed sun and moon photos

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy