Samsung busted tweeting stock photos to promote Galaxy A8 camera
Aug 18, 2018
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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With as much as Samsung gives Apple a hard time in its promotional material, Apple fans will probably get a chuckle over this one. Samsung has, apparently, been using stock images from Getty to show off the capabilities of the Samsung Galaxy A8 front camera.
Samsung Brazil has been found to have downloaded and used at least two stock images to show off the Galaxy A8’s capabilities. Uncovered by Twitter user “feliperas“, screenshots showing the Samsung tweets alongside the Getty listing for the image were posted.
Quer enganar quem, @SamsungBrasil? pic.twitter.com/Xy7b2dsRcz
— F1liperas (@feliperas) August 16, 2018
The tweet essentially translates “Who are you trying to fool, Samsung Brazil?”. He then points out that this isn’t the only one, either.
Essa, inclusive, não foi a única vez. pic.twitter.com/biJpKw6Oke
— F1liperas (@feliperas) August 16, 2018
Samsung did respond, sort of admitting that they screwed up.
Ops, desculpe, você tem razão, Feliperas. A resposta dada antes realmente não estava correta. Muitas das fotos que postamos são tiradas usando os nossos smartphones, mas algumas, como essa, são banco de imagens que também expressam a atitude do nosso público-alvo.
— Samsung Brasil (@SamsungBrasil) August 16, 2018
Samsung Brazil’s tweet translates as…
Oops, sorry, you’re right, Feliperas. The answer given before was really not correct. Many of the photos we post are taken using our smartphones, but some, like this, are a database of images that also express the attitude of our target audience.
Samsung then understandably removed the offending tweets containing the photos. This may have been a simple mistake, but this isn’t the first time a smartphone company has been called out for using images not shot by one of their phones in order to promote the cameras in one of their phones. Huawei did it in 2016 when they were launching the then-new Huawei P9 with its fancy Leica cameras using Canon 5D Mark III photos.
I suppose with the amount of content that companies like these put out on a daily basis across multiple platforms the occasional mistake is bound to slip through here and there.
[via DesignTAXI]
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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2 responses to “Samsung busted tweeting stock photos to promote Galaxy A8 camera”
“Samsung then understandably removed the offending tweets containing the photos.”
No one was offended by the tweets.
As with many words in the English language, “offending” has more than one definition. :)
https://dictionary.cambridge.org/dictionary/english/offending