Huawei P9 Leica camera sample image was actually shot with a $4500 Canon kit

Jul 4, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Huawei P9 Leica camera sample image was actually shot with a $4500 Canon kit

Jul 4, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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huawei_p9_5d_mark_iii

I’m not entirely sure what they thought they were doing when Huawei posted this shot to Google Plus. Did they forget to rip the EXIF data out of it before doing so? Or did they just not realise that Google told the world exactly what camera an image was shot with?

There’s been a lot of talk and fuss over the Huawei P9‘s dual camera system, and how it’s supposed to “rival DSLRs”, but if the claims were true, you’d think they’d not upload a shot made with an actual DSLR to promote their phone’s camera.

0107-Huawei-Facebook-Google-Instagram-Twitter

It seems a nice enough evening shot that could possibly be have created by a phone with dual camera technology, simulating depth of field with its gathered distance information. But, the reality is that it isn’t.

If you don’t believe it, just check out the EXIF data extracted by Google.

huawei_p9_5d_mark_iii_exif

The shot was actually created with a Canon 5D Mark III and a Canon 70-200mm f/2.8L IS II USM which, between them, have a combined price of around $4500 on Amazon right now.

The wording of the description next to the image sure doesn’t outright say that this photograph was shot with the P9, giving them an out.

We managed to catch a beautiful sunrise with Deliciously Ella. The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure. Reinvent smartphone photography and share your sunrise pictures with us. #OO

– Huawei Mobile

But it certainly does suggest it, and they obviously want the viewer to assume as such.

It seems that Huawei’s marketing department must have hired a few former politicians. Either that, or the whole Leica thing was a scam, and they’ve somehow managed to pack a 5D Mark III and 70-200mm f/2.8 into that little phone.

What do you think? Seems like dodgy and unethical marketing to me rather than a simple oversight. Let us know your thoughts in the comments.

[via G+]

P.S. This is kinda of surprising with Huawei. On the previous model, the Huawei P8, the company went through great lengths to capture a unique and authentic image. The company hired Benjamin von Wong to make an elaborate in-camera fire wings photo. Compared to that effort, it really is weird.  Here is the vidoe recap from that shoot. All in-camera, no Canon cameras used ;)

YouTube video

[UPDATE 2016/07/05] – Huawei sent us the following statement: It has recently been highlighted that an image posted to our social channels was not shot on the Huawei P9. The photo, which was professionally taken while filming a Huawei P9  advert, was shared to inspire our community. We recognise though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologise for this and we have removed the image.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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77 responses to “Huawei P9 Leica camera sample image was actually shot with a $4500 Canon kit”

  1. Pavlos Pavlidis Avatar
    Pavlos Pavlidis
    1. Andrea Tani Avatar
      Andrea Tani

      damn! I wanted to comment like this

    2. Jiä Fú Avatar
      Jiä Fú

      Confess Huawei Confess!

    3. Ge Ra Avatar
      Ge Ra

      He highlight of my day! ???

    4. Tudor Pantelimonescu Avatar
      Tudor Pantelimonescu

      :)))))))))))))))))) Nice one!

  2. Lez Briddon Avatar
    Lez Briddon

    oddly the 6+ photos were better than i have ever got with the camera, i bet they cheated then too

  3. Jay Madden Avatar
    Jay Madden

    Great marketing, taking a leaf from Nokia here

  4. Najib Saer Avatar
    Najib Saer

    I’ve briefly owned the phone and it does take great photos. Not DSLR quality, but better than an iPhone IMO. This though, is clear deception. Shame on Huawei.

    1. Matt Sully Avatar
      Matt Sully

      You got rid of it already? lol

    2. Najib Saer Avatar
      Najib Saer

      Matt Sully yep. You know me…buy, try and sell ?

  5. Sasa Janjusic Avatar
    Sasa Janjusic

    If you really, at first look, can not guess that this image is not taken with phone camera… You really have no idea how phone camera look like

    1. Lez Briddon Avatar
      Lez Briddon

      but thats the deception, not every one has that knowledge

    2. TheInconvenientRuth Avatar
      TheInconvenientRuth

      The average smartphone buyer would not see this.

  6. Marius Plesoianu Avatar
    Marius Plesoianu

    was this picture associated with the P9? I can’t find any sources.

    1. John Aldred Avatar
      John Aldred

      Really? Did you click the link to where it’s hosted on Google+?

    2. Marius Plesoianu Avatar
      Marius Plesoianu

      it does not specify that the picture was camptured with the P9.
      Also the exif is visible and not altered, i wouldn’t call this a fraud.

    3. Lez Briddon Avatar
      Lez Briddon

      the wording implies, maybe thats lost in translation ro something from an original source, but the wording does suggest it

  7. Maha Rshii Avatar
    Maha Rshii

    Epic fail worse than Nokia

  8. Vladimir Byazrov Avatar
    Vladimir Byazrov

    as always.

  9. Marta Krause Avatar
    Marta Krause

    What a “surprise”

  10. Wing Wong Avatar
    Wing Wong

    Lies, damned lies, and ….

  11. Oscar Chong Avatar
    Oscar Chong

    U got to be stupid to use a shot from a full frame DSLR with a 70-200mm lens at f4 as phone shot image.

  12. Eddie Avatar
    Eddie

    Let’s see the positive thing: If you ever wanted to work for Huawei, they might have a few empty seats right now! :-)

  13. foto2021 Avatar
    foto2021

    Maybe if your smartphone has a mediocre camera, you have to lie.

  14. Mészáros Zoltán Avatar
    Mészáros Zoltán

    Akos Kiraly

    1. Akos Kiraly Avatar
      Akos Kiraly

      Erre már rá kellett jönnöm… xD

  15. Mészáros Zoltán Avatar
    Mészáros Zoltán

    By the way, they didn’t say it was taken by their model.

    1. Lez Briddon Avatar
      Lez Briddon

      the wording is ambiguous and implies it, very sneaky.

    2. Mészáros Zoltán Avatar
      Mészáros Zoltán

      Yes it is, this would not happen in the middle age when people lost their fingers or heads for serious lies. I miss some laws from that time.

  16. Daveo Mclarke Avatar
    Daveo Mclarke
  17. Renato Murakami Avatar
    Renato Murakami

    Yeah… you can also trust them on how much Leica was really involved in the process yadda yadda

  18. Vic Tor Avatar
    Vic Tor

    Lmao

  19. Victor de Saint-Etienne Avatar
    Victor de Saint-Etienne

    They didn’t turn the flash on, though.

  20. gabecnc Avatar
    gabecnc

    cmon guys these are photos for promotion bought on stock photo websites. and moreover do you really think that for example apple uses its iphone to record their promos for real??? wake up!

    1. Ahmet Ünal Avatar
      Ahmet Ünal

      at least they clear the exif data :)

  21. Noy N. Avatar
    Noy N.

    They got busted. Plain and simple.

  22. Bryan Covarrubias Avatar
    Bryan Covarrubias

    Kristian

  23. Michał Jaszowski Avatar
    Michał Jaszowski

    In terms of exif information P9 matches DSLR.

  24. Cedric Avatar
    Cedric

    Is it only technically possible to get such lens flare with a tiny cell phone camera? I always thought that the risk/chance of getting lense flare was higher with larger diameter lenses …

    1. TheInconvenientRuth Avatar
      TheInconvenientRuth

      No, Instagram has a filter for that….

  25. Florin Ghebosu Avatar
    Florin Ghebosu

    Thanks, Captain Obvious!

  26. Scott McAdam Avatar
    Scott McAdam

    Anyone thinking that any promotional shots are actually taken from the device is stupid and ignorant. Even nikon used a cabon 5d mark ii timelapse i thier promotional shots for the d810 lol. Dont kid yourselves.

    1. Stan Chung Avatar
      Stan Chung

      that would make it a downgrade. just saying

      1. Nick Atkins Avatar
        Nick Atkins

        Well the regularly use Contax medium formats for their product shots. No downgrade there

    2. Emre Eren Avatar
      Emre Eren

      nice try. Nikon vs Canon always sells. just enjoy your equipment.

  27. Giu Behringer Avatar
    Giu Behringer

    Surprise surprise

  28. Banh Mi DSLR101 Avatar
    Banh Mi DSLR101

    If p9 can shoot with that bokeh, i will throw my sony a7 to trash can

    1. Pb Avatar
      Pb

      it can, if you tape your p9 to a 5D mark III with a 70-200 f2.8 of course

  29. Banh Mi DSLR101 Avatar
    Banh Mi DSLR101

    And sound extractly like fujifilm xt promotion video shoot by sony a7s. Lol.

  30. Tan Jian Woei Avatar
    Tan Jian Woei

    “marketing strategy”

  31. Nia Avatar
    Nia

    There’s just no fucking way a phone with 1/1.7″ sensor can create that level of bokeh with that kind of distance.

    1. robinottawa Avatar
      robinottawa

      I think it’s even worse. 1/2.9″.

  32. Stefano Ferro Avatar
    Stefano Ferro

    I guess Apple was a good teacher LOL

  33. Andrey Stepko Avatar
    Andrey Stepko

    Zohar Shemesh

  34. Velizar Simeonov Avatar
    Velizar Simeonov

    never buy china’s shit. stay safe. that’s it.

    1. Zami Avatar
      Zami

      Then you have live without a phone then

  35. Spirit Reaper Avatar
    Spirit Reaper

    HA! What do you expect from a Chinese owned+made stuffs! They are such a Fakers!

  36. Kevin Davis Avatar
    Kevin Davis

    Busted!For those in defensive mode of this,give it up,the obvious intent was to present this as a photo from their phone(common sense).

  37. onstrike112 Avatar
    onstrike112

    Good job Huawei, you’ve copied Apple and Samsung perfectly!

    1. Zami Avatar
      Zami

      Did Apple and Samsung lied too…

      1. onstrike112 Avatar
        onstrike112

        They do so on every promo that they make. Do you really think those photos they use on TV are shot by their devices? I think not. Especially the “shot by iPhone” bullshit.

  38. Ettercap Avatar
    Ettercap

    I have no problem selling foolish people things on false promises if they can not discern for themselves the difference. It’s like if I posted an Ad to sell my Mustang and they swung by to come see it and it was a prius yet they still bought it… if they can’t tell the obvious difference then what does it matter?

  39. Santinela Vaii Verzi Avatar
    Santinela Vaii Verzi

    can’t get that kind of DOF from a phone sized sensor at the distance required to fit the subject in the frame. A phone would have had everything in focus by that distance.

    1. BlueBomberTurbo Avatar
      BlueBomberTurbo

      Not to mention the phone lens would have a lot more subject distortion due to being wide angle.

  40. bbq1980 Avatar
    bbq1980

    Mobile Phones will NEVER be able to replace the quality of DSLRs! The photos might look good on the device’s screen itself but if you look at it 1:1 in Lightroom, you’ll see a difference FOREVER.

    1. BlueBomberTurbo Avatar
      BlueBomberTurbo

      Not even 1:1. Dynamic range will be way limited, and forget about comparisons above ISO 400.

      The closest you’ll get to a DSLR is the Panasonic CM1 with the 1″ Sony sensor (same as Sony, Canon, Panasonic, and Nikon point and shoots). Even then, it’s the quality of 6+ year old APS-C DSLRs.

  41. Al Avatar
    Al

    Hahaha. P9 Leica camera is good for its price. Don’t expect more than what it can offer. It’s a general point-and-shoot camera with a little more than the ordinary, to offeroffer.

  42. Joe Avatar
    Joe

    If Hillary ran away with all the lies in her last few years…I dont think Huawei is less than her ! Let them lie…everyone is lying …What’s wrong with that lol

  43. Photoshooting Guatemala RV Avatar
    Photoshooting Guatemala RV

    I also have no fucking idea what happened to them to make that big mistake, but what I guess is that this will help boost sales CANON 5D Mark III ;D

  44. EdgePhotgraphy Avatar
    EdgePhotgraphy

    That is no surprise at all! People will do everything for promotion. Including everything you’ve mentioned in here!
    http://www.edgephotography.com.au/

  45. Fauzan Azima Avatar
    Fauzan Azima

    Wow. Actually I have The Huawei p9. Here some photos taken with Huawei P9.

  46. Fauzan Azima Avatar
    Fauzan Azima

    Close up

  47. Fauzan Azima Avatar
    Fauzan Azima

    Another one

  48. David Ralph Lleno Avatar
    David Ralph Lleno

    Thing is, they didn’t have to lie. The camera is actually pretty good. They could have taken any number of great shots with it and posted those. Geez.