DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Huawei P9 Leica camera sample image was actually shot with a $4500 Canon kit

Jul 4, 2016 by John Aldred 77 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

huawei_p9_5d_mark_iii

I’m not entirely sure what they thought they were doing when Huawei posted this shot to Google Plus. Did they forget to rip the EXIF data out of it before doing so? Or did they just not realise that Google told the world exactly what camera an image was shot with?

There’s been a lot of talk and fuss over the Huawei P9‘s dual camera system, and how it’s supposed to “rival DSLRs”, but if the claims were true, you’d think they’d not upload a shot made with an actual DSLR to promote their phone’s camera.

0107-Huawei-Facebook-Google-Instagram-Twitter

It seems a nice enough evening shot that could possibly be have created by a phone with dual camera technology, simulating depth of field with its gathered distance information. But, the reality is that it isn’t.

If you don’t believe it, just check out the EXIF data extracted by Google.

huawei_p9_5d_mark_iii_exif

The shot was actually created with a Canon 5D Mark III and a Canon 70-200mm f/2.8L IS II USM which, between them, have a combined price of around $4500 on Amazon right now.

The wording of the description next to the image sure doesn’t outright say that this photograph was shot with the P9, giving them an out.

We managed to catch a beautiful sunrise with Deliciously Ella. The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure. Reinvent smartphone photography and share your sunrise pictures with us. #OO

– Huawei Mobile

But it certainly does suggest it, and they obviously want the viewer to assume as such.

It seems that Huawei’s marketing department must have hired a few former politicians. Either that, or the whole Leica thing was a scam, and they’ve somehow managed to pack a 5D Mark III and 70-200mm f/2.8 into that little phone.

What do you think? Seems like dodgy and unethical marketing to me rather than a simple oversight. Let us know your thoughts in the comments.

[via G+]

P.S. This is kinda of surprising with Huawei. On the previous model, the Huawei P8, the company went through great lengths to capture a unique and authentic image. The company hired Benjamin von Wong to make an elaborate in-camera fire wings photo. Compared to that effort, it really is weird.  Here is the vidoe recap from that shoot. All in-camera, no Canon cameras used ;)

[UPDATE 2016/07/05] – Huawei sent us the following statement: It has recently been highlighted that an image posted to our social channels was not shot on the Huawei P9. The photo, which was professionally taken while filming a Huawei P9  advert, was shared to inspire our community. We recognise though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologise for this and we have removed the image.

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

This world record holder has 4500 cameras in his collection Is Huawei P50’s Leica camera the best phone camera so far? This is Huawei P20, the first phone with a triple Leica camera Were “shot on smartphone” commercials actually shot on smartphones?

Filed Under: news Tagged With: Canon, Canon EOS 5D Mark III, fail, Huawei, marketing

John Aldred: from diyphotography.net

About John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

« Take the golden ratio with you everywhere you go using this wallet sized view finder
It takes less than 100$ to move your strobe off camera. Definitely worth it »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Here’s a bullet time video booth you can build yourself
  • Ricoh has discontinued the HD PENTAX-DA 21mm F3.2AL Limited silver lens
  • This “stellar flower” unravels the twilight’s evolution in 360 degrees
  • Strobes vs Continuous LEDs – Which is right for you?
  • Wave goodbye to Apple’s My Photo Stream next month

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy