Folklore and tradition have inspired many photographers. The photos that come out of such inspiration may or may not leave an impression. But a Russian artistic couple Yakovlev and Aleeva have definitely created something wonderful that will leave an impression.
Andrey Yakovlev and Lili Aleeva are Moscow-based artistic couple. Andrey is a photographer and Lili is an art director, and together they create stunning fashion and portrait photos. Their work represents a union between art and fashion, and they tend to include a story in each of their projects.
In their project named Pascha (“Easter”), they combined Slavic traditional costumes with high-fashion. They photographed models of Slavic beauty in colorful setting which depicts Orthodox Easter traditions in Russia. Other than Slavic beauty and traditions, the duo was also inspired by famous artists such as Klimt, Petrov-Vodkin, Vrubel, Vasnetsov, Matisse and Warhol. They say that vintage Easter cards also served as inspiration. As a result of combining tradition, fashion and art, Yakovlev and Aleeva crated a truly spectacular project. Take a look at more photos below.
About the artists
Andrei Yakovlev was born in the city of Izhevsk in 1962. He studied photography and graduated in 1981. He worked as a photographer in many photography studios, and opened his own in 1991. In 1998, he met an art director Lily Aleeva, which amounted to the family and a creative union. In 2002 they moved to Moscow.
Today they cooperate with many advertising agencies and magazines. Over the years, they have received many awards at various exhibitions and festivals. Also, their works are successfully sold in galleries all over the world. At present, their style is focused on a combination of fashion and female portraits. Also, they try to add the story to each of their photography projects.