PSA: A New Film will be Coming to Lunch (Launch?) on 5 March
Mar 3, 2026
David Prochnow
Our resident “how-to” project editor, David Prochnow, lives on the Gulf Coast of the United States in Ocean Springs, Mississippi. He brings his expertise at making our photography projects accessible to everyone, from a lengthy stint acting as the Contributing How-To Editor with Popular Science magazine. While you don’t have to actually build each of his projects, reading about these adventures will contribute to your continued overall appreciation of do-it-yourself photography. A collection of David’s best Popular Science projects can be found in the book, “The Big Book of Hacks,” Edited by Doug Cantor.
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In a coy announcement about a new film stock from the Harman Technology brand, Harman Photo, comes word that you have a lunch date on March 5th with a yet-to-be-named emulsion. Yes, the maker of the Phoenix brand of film might be releasing a new film for 2026.
Illustrated by a single image on the Harman Photo Facebook page, that features red- and blue-colored triangles, comes the statement: “Time to switch things up!” Furthermore, this “switch” is timed for midday on March 5th.
Film is Rising
Accompanying the image, is the question: Are you ready to ‘switch’ it up? Along with the image and this vague question are the tags: #comingsoon, #harmanphoto, and #harmanswitch.
Rampant speculation suggests that this new emulsion might be named “Azure.” Additionally, Azure is thought to be a 125 ISO film. This film speed selection would be a curious choice for supplementing the already fine-grain 200 ISO Phoenix II film.
Regardless, you now have a lunch date for March 5, 2026. Be sure to return to DIYP for the official “Harman Switch” announcement.
Enjoy.
David Prochnow
Our resident “how-to” project editor, David Prochnow, lives on the Gulf Coast of the United States in Ocean Springs, Mississippi. He brings his expertise at making our photography projects accessible to everyone, from a lengthy stint acting as the Contributing How-To Editor with Popular Science magazine. While you don’t have to actually build each of his projects, reading about these adventures will contribute to your continued overall appreciation of do-it-yourself photography. A collection of David’s best Popular Science projects can be found in the book, “The Big Book of Hacks,” Edited by Doug Cantor.
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