Nikon apologises for pre-order delays due to being sold out of the new D850
Aug 28, 2017
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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Well, it looks like the Nikon D850 is a big hit, if the pre-order is anything to go by. Nikon have actually sold out of all of their pre-order stock, and have issued a notice apologising for expected shipping delays.
I suppose it’s not really much of a surprise that demand for the D850 is somewhat overwhelming. Once the final specs were made public, and the first reviews out, there were a lot of happy people out there. And I heard talk from more than a few people talking about jumping ship from their current brand to switch back to Nikon.
This is the full notice, translated by Nikon Rumors.
Apology and Notice of Delivery Delivery “Nikon D 850”
August 28, 2017
Thank you very much for your continued patronage of Nikon products.
We have received quite a lot of reservations for the Nikon digital single lens reflex camera “D850” planned to be released on Friday, September 8, 2017. Therefore, We may get time to deliver the product.
We deeply apologize for causing serious inconveniences to the concerned parties, including customers waiting for products awaited.
Some customers who have already made reservations may not be able to deliver on the day of release date. In addition, it will be delivered to customers who will reserve it in the future, so it may take time to deliver the item.
We will make every effort to deliver it as soon as possible so we appreciate your understanding.
So, even if you’ve already pre-ordered, your camera may not ship on September 8th as planned. As there’s still 10 days to go before that day, I would imagine the new pre-orders will get backed up a lot more now.
Nikon Rumors believes that if you haven’t pre-ordered already, then there is “no chance you are going to receive a camera in the first batch”. It could be delayed by weeks or even months. With even more pre-orders expected to be delayed, general retail sale is likely to be quite some time away.
If you haven’t pre-ordered yet, but you want to get as far to the front of the list as you can, you should probably go ahead and pre-order now. Otherwise you will be waiting a very long time.
[via Nikon Rumors]
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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3 responses to “Nikon apologises for pre-order delays due to being sold out of the new D850”
No wonder … good quality iso 100 and iso 20k …good stuff
Nikon lies again, just clever marketing for the gullable
Apologies don’t get me what I ordered six weeks ago and still don’t have.