Nikon announces shutting down all sales operations in Brazil

Nov 7, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Nikon announces shutting down all sales operations in Brazil

Nov 7, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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It was just days ago that Nikon announced closing their factory in China. Today, a new announcement about shutting down comes from Nikon, this time in Brazil. The company has announce the closing of all e-commerce operations in Brazil. This means Brazil customers will no longer be able to buy any Nikon gear in their country, and the only option will be buying in the gray market.

The announcement was made on the first page of Nikon Brazil’s website. It reads that the company will end the sales of all cameras, lenses and accessories in Brazil. Still, their customer service and technical assistance will continue to operate normally. Here’s the full press release (Google-translated from Portuguese):

Nikon do Brasil Ltda. announces the closure of e-commerce in Brazil

Nikon Corporation is optimizing R & D, Sales and Manufacturing structures in a global scale restructuring.

As part of this process, Nikon do Brasil Ltda., from December 31, 2017, will close the sale of cameras, lenses and photographic accessories for the Brazilian market, currently marketed exclusively through its e-commerce, the Nikon Store. The company’s other business segments, including customer service and technical assistance, will continue to operate normally in Brazil.

Products under warranty, including those marketed by Nikon Brazil’s e-commerce through December 31, 2017, will continue to honor the warranty periods. For out-of-warranty products, where possible, technical assistance will be provided based on costs approved by the owners.

São Paulo, November 06, 2017.

Auster Nascimento

President – Nikon do Brasil

As I mentioned, this decision leaves the gray market as the only choice for Nikon users. However, one commenter on Nikon Rumors points out that “NOBODY” in Brazil buys gear from official source because the taxes are too high. A few people say that many people buy cameras in Paraguay and resell in Brazil. And many of them agree that this won’t affect the market in Brazil. Still, many people wonder – is this just a part of Nikon’s business strategy, or they’ve been doing poorly lately?

[via DPReview, Nikon Rumors]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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8 responses to “Nikon announces shutting down all sales operations in Brazil”

  1. byazrov.com Avatar
    byazrov.com

    bad sign.
    Sony please don’t kill Canon too.

    1. North Polar Avatar
      North Polar

      Not really. Selling in Brazil is a loss for most companies due to their insane import taxes. So while it removes that segment of market share, they can make more money by not being in it.

  2. Luis Querido Avatar
    Luis Querido

    Yay for Brazil, protecting it’s own famous, high quality camera industry with import taxes >60%!!!

  3. EventuallyGreat Avatar
    EventuallyGreat

    Nintendo also stopped all sales operations in Brazil too

  4. David Hope Avatar
    David Hope

    Goodbye Nikon. Though I have never bought your products, I’ve always admired your cameras.

    1. North Polar Avatar
      North Polar

      Nikon isn’t dead, just removing themselves from a market that is a profit loss for pretty much everyone that doesn’t manufacture in country. Something like a 60%+ import tax.

      1. David Hope Avatar
        David Hope

        Nikon is not dead. Yet.
        Nikon is at least doing the right thing in cutting back if they have no money and that 60%+ import tax thing. Ouch.
        Like the saying, don’t go waving your hands around if your hanging off the edge of a cliff by your fingertips?

  5. Bruno Antonucci Avatar
    Bruno Antonucci

    I never know one single person who buy direct from Nikon here in Brazil.