New “Hasselblad’s Home” documentary series reveals the X-series camera design philosophy

Feb 22, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

New “Hasselblad’s Home” documentary series reveals the X-series camera design philosophy

Feb 22, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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It wasn’t until I watched this that it struck me that the Hasselblad X1D was announced almost five years ago now, back in 2016. It revolutionised what people believed digital medium format cameras could be with a new DSLR-like form factor.

Hasselblad has posted what appears to be the first episode of a new series of videos to their YouTube channel. It’s called “Hasselblad’s Home” and Episode 1 is a brief two and a half minute journey into the design philosophy of the Hasselblad X medium format camera system.

Hasselblad says that the new series is “our invitation to you to join us behind-the-scenes at our headquarters in Gothenburg, Sweden for a more intimate look into the core of Hasselblad” and it looks like it’ll be quite an insightful series.

It’s a fascinating insight into the design and thought process at Hasselblad, how the X1D came to be the camera that it is, and the goals they set out to achieve. And there are more images with more information about the process on the Hasselblad website.

I’m looking forward to seeing what the rest of the series has to offer!

[via PetaPixel]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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