I Wish this was an April Fool’s joke; Photoflex Closes Shop After 30 Years
Apr 2, 2015
Udi Tirosh
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
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If you’ve been around the photography industry you must know Photoflex. They make lighting equipment.
Yesterday a photo appeared on their website telling the world that they are closing shop. We were all hoping that it was some kind of an April’s fool joke, but sadly, despite the date coincidence, it is true.
Photoflex has been in business for about 30 years and are known for making good quality products.
Photoflex did not share the reason for closing down, but I can guess that it is related to the market getting more competitive and being saturated with cheap non branded products that ate some of the market share that Photoflex used to have.
We emailed to the company seeking response and were replied with an auto responder:
Photoflex Operations have ceased on March 27, 2015. Please contact our Attorney Michael Malter or Nan Corber at 1-408-295-1700. email Michael@bindermalter.com or nan@bindermalter.com
[via resourcemagonline]
Udi Tirosh
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
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5 responses to “I Wish this was an April Fool’s joke; Photoflex Closes Shop After 30 Years”
:( sad day
Not to sound like a prick, but this has to be a case of bad management does it?
Not necessarily. It is just as likely a case of trying to compete with cheap, imported knock-offs of their products.
Yep globalization and the market will do that.
Just bought one of their large softboxes on Adorama. I hope another entity takes over and rebuild.