I made characters out of groceries and created a story around them

Oct 21, 2018

Juhamatti Vahdersalo

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

I made characters out of groceries and created a story around them

Oct 21, 2018

Juhamatti Vahdersalo

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

Join the Discussion

Share on:

Before shooting this series, I saw a documentary about how different groceries are made. Big factories with endless assembly lines and hundreds of machines handling the products from start to end. It was quite interesting to watch how the products change their appearance completely from start to finish. An idea was born to create alternative ways of making these same groceries. And when you add just a drop of humanity to it, I think that’s a story.

Groceries are food (really??). They have no persona (you sure??). How do you create a story around them that creates a character to these lifeless pieces of healthy little things? These were thoughts in my head when I opened my refrigerator when brainstorming themes for my upcoming project… so I picked corns, cucumbers, tomatoes etc. and started sketching.

My garage is full of pieces of wood and plastic. That’s my huge treasure chest when I’m starting to create all kinds of props. If I don’t have the exact piece, I planned on using, I still usually have something to replace it. Having this “box of tools” means I don’t have to think about buying materials to start creating.  That’s a big thing for me, especially if I suddenly have some free time or some instant inspiration that demands to be created.

Like my usual work (see more of Juhamatti’s work here), the props here are made of wood and plastic. They are by no means perfect or detailed, but they work well enough for me and my story. When I create a scene, I already know what I can in postprocessing, so I don’t have to worry too much about little details. This way, I keep the whole construction process efficient and don’t have to use more than a day for the entire process: props and scene creation to finished photo.

The whole process starts with sketches. I use the photoshop to draw the different ideas that are in my head so I can see if they work in “real life”. When the sketch is done, I start building the props and the scene. Construction is the part that takes most of the time. Then I shoot a couple of frames (3-5 photos) with different light setups. I usually use one flash with a beauty dish and a grid, so I have good control of the light. I then combine these differently-lit frames in photoshop and add the details that were too intricate in real life, or easier to create in post.

The name for this series came with the idea of gross ways making groceries…Groceries

Egg

Raisins

Ketchup

Babycarrots

Behind the scenes

swipe left and right to see the before and after of the photos


 
YouTube video


 
YouTube video


 

 

 

About the Author

Juhamatti Vahdersalo is an amateur photographer based in Finland. He likes to tell stories through his photographs and work. You can find out more about Juhamatti on his website, follow his work on Instagram and 500px, or reach out to him through Facebook

P.S. poor egg

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

DIPY Icon

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 responses to “I made characters out of groceries and created a story around them”

  1. stewart norton Avatar
    stewart norton

    Awesome live stuff like this for inspiration for personal projects…..now all I need is the time to do it ?

  2. rifki syahputra Avatar
    rifki syahputra

    really great.. I love these kinda stuff..

    1. Juhamatti Vahdersalo Avatar
      Juhamatti Vahdersalo

      Thank you!

  3. DPJ Avatar
    DPJ

    This is great, I love the humour behind it. Personal fave is the Ketchup!

    1. Juhamatti Vahdersalo Avatar
      Juhamatti Vahdersalo

      Thank you!!