GoPro Downsizing To Three Models; Hero5 Release Pushed Back

Feb 4, 2016

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

GoPro Downsizing To Three Models; Hero5 Release Pushed Back

Feb 4, 2016

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

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GoPro, once the undisputed action camera leader, has had a rough time lately.

In attempt to improve its financial results and regain market share, the company announced that as of April it will be narrowing down its camera lineup and focusing on just three models.

The Hero5 won’t be one of those cameras, unfortunately, as its release date has once again been pushed back.

GoPro’s camera lineup, currently boasting a record 6 cameras, will soon be reduced to just three, the Verge reports.

The “keepers”, currently listed as featured cameras on the company website are the flagship Hero4 Black ($499), the Hero4 Silver ($399) and the tiny Hero4 Session ($199).

The cameras that will be discontinued are the Hero+ LCD ($299), Hero+ ($199) and the cheapest of the bunch, the Hero ($129).

CEO Nick Woodman also confirmed that the Hero5 will come out sometime in 2016, but it turns out Nikon’s D500 isn’t the only camera whose release is being postponed. Little to Xiaomi’s disappointment, obviously.

The release of the Hero5 was expected sometime around October 2015, considering the company had released a new flagship model around that time every year between 2011 and 2014, but it was delayed and expected in the early months of 2016.

Latest reports, however, refer to a October 2016 release. The delay is said to be in order to upgrade the device and add tweaks that will allow it to better compete with the new kids on the block. I wouldn’t be surprised if GoPro is working on reducing the camera’s size as well.

It is also possible that some of these tweaks include additional compatibility with the company’s upcoming drone.

Speaking of which, here’s the latest 4K video GoPro has released of the Karma drone, though no new details have been revealed:

YouTube video

GoPro’s attempt to boost its business results come after its stock recently hit an all-time low, followed by an announcement that it will let go 7% of its work force. In addition, GoPro was hit with a class action lawsuit over the tumbling share prices and was also sued by its rival Contour for patent infringement.

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Liron Samuels

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

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2 responses to “GoPro Downsizing To Three Models; Hero5 Release Pushed Back”

  1. ThatPhotoManTrav Avatar
    ThatPhotoManTrav

    That’s right, discontinue the one model that people by the most at our stores. The hero plus LCD. Discontinue the one really good bargain price good value gopro you have, and substituted with the most expensive ones.. I’ll totally make consumers want to buy it more. Absolutely stupid.

    1. Kay O. Sweaver Avatar
      Kay O. Sweaver

      It was definitely too many options, consumers were super confused. I’d have people come into the store wanting to buy a GoPro, I’d show them the SIX different models and they’d walk away utterly confused.