Fuji manager says the XF50mm f/1.0 autofocus lens is coming this year

John Aldred

John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Well, if you’ve been waiting for some nice fast glass for the Fuji X system, it looks like you might not have to wait all that long. Fuji Rumors reports that at a recent Fujifilm India online press event, Fujifilm manager Toshihisa Iida teased the Fujinon XF50mm f/1.0 lens while introducing the recently announced Fujifilm X-T4 mirrorless camera.

While the lens shown in the video is just an early prototype, he says that Fujifilm plans to launch the Fujinon XF50mm f/1.0 lens at some point this year.

The entire stream is a little over an hour and a half long, but Toshihisa Iida’s part begins around seven and a half minutes in. After briefly talking about the COVID-19 pandemic, we’re introduced to the new Fujifilm X-T4 and its features, including the new IBIS unit, new mechanical shutter and new battery offering greater shooting life.

Finally, we’re introduced to the lens, which claims to be the world’s first super-bright f/1.0 lens with autofocus capability. Although it’s a prototype, he does specify that it is indeed a working sample, and not just a mockup to show the look and feel of the lens. He further impresses the point by actually mounting it onto the previously shown Fujifilm X-T4 body.

Other than that relatively brief mention, there isn’t any information on it. But here are the key points so far…

  • It’s a 50mm lens
  • It’s pretty bigfor a 50mm (at least in comparison to the X-T4 body)
  • It will have a maximum aperture of f/1.0
  • It will be an autofocus lens
  • It will be launched at some point during 2020

I suppose we’ll just have to wait and see what else we can expect from this lens. Not to mention what the price tag will be. I can’t imagine it’ll be cheap, though.

Go on, how much do you think it’ll cost?

[via Fuji Rumors]


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John Aldred

John Aldred

John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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7 responses to “Fuji manager says the XF50mm f/1.0 autofocus lens is coming this year”

  1. Katie Cassard Avatar

    Is that a film camera??

    1. Hugh Dom Avatar

      No, that is the Fujifilm X-T4 mirrorless digital.

  2. Robert Hicks Avatar

    I’m wagering at least one limb in cost

  3. Rod Cage Avatar

    A 75mm is bit of a weird focal length

    1. Denis Germain Avatar

      Rod Cage a 50m on a cropped sensor is not a 75mm..
      It is simply a cropped 50mm.

    2. Daniel Hennig Avatar

      the 75mm on the 1,5 crop makes this lens > 114.75mm f/1.53. The 50mm > 76.5mm f/1.53 > wow the 50mm on this cam are perfect for portraits!